Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
51 episodes
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Mark all (un)played …
Manage series 3464975
Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
51 episodes
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House of Content
Is magical thinking having a moment in marketing (and our own lives)? This week, we’re diving into the psychology, trends, and aesthetics behind manifestation culture. From TikTok tarot to “me as a song” content, manifestation is no longer just a private practice—it’s a social one. Join us as we explore why this kind of soft spirituality is hitting so hard right now and how brands can tap into the idea of “reveal me to me.” Personal stories of manifestation that weirdly worked (yes, down to the salary number) Why 2025 vision boards are peaking on both Google and Pinterest like never before How brands can borrow from magical thinking—think: branded tarot decks, cosmic campaigns, and identity-led storytelling…
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House of Content
Is not buying into consumerism the new luxury flex? This week, we examine how creators and consumers are pushing back against overconsumption, embracing capsule wardrobes, rentals, and rewear culture instead of fast fashion hauls: Why renting your faux fur and calling it a “conscious flex” is the new it-girl energy The rise of anti-haul content and creators getting real about shopping addiction Why fast fashion rebrands (👀 PLT) are missing the mark with Gen Z…
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House of Content
Is motherhood being redefined or just unraveling? From egg freezing to step-parenting to the glamorization of tradwives, the paths to and through motherhood are more diverse (and more politicized) than ever. As birth rates fall and childcare costs soar, a new narrative is emerging. And, it’s shaped by a generation of people who are chronically online, eager to find their own definitions. With unique (and varying) experiences with motherhood, the hosts dive into: Why economic pressure, social trends, and algorithm culture are fueling shifting parenting perceptions How motherhood is redefined by career-first women and why we need new role models Whether motherhood needs a full rebrand—or just room to evolve.…
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House of Content
1 Supersized Marketing Meets Pocket-Sized Products 29:40
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Play Later Play Later Lists Like LikedIs marketing getting larger while the products themselves keep getting… smaller? From Jacquemus’ giant handbags to Rhode’s oversized lip gloss installations, brands are going big with their campaigns—but what are we actually buying? Mini bags, tiny perfumes, bite-sized beauty. This week, we’re unpacking the weird tension between supersized branding and shrinking products , debating why we have such a contrast in the first place. Why “mini culture” is everywhere, and how tiny products became luxury must-haves How brands use scarcity, aesthetics, and nostalgia to drive big emotion in small packaging The rise of the mini creator and why small is big business on TikTok and Instagram…
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House of Content
1 Is LinkedIn the Next Frontier for Creators? 31:40
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Play Later Play Later Lists Like LikedIs LinkedIn starting to look a lot like the next big creator playground? In this debut episode, we’re diving into the rise of the LinkedInfluencer , how B2B brands like Hootsuite and Apollo are already tapping in, and whether this slow-burning platform might be the next TikTok (but for B2B and beyond). Join us as we unpack the opportunity for creators on LinkedIn, and what it’ll take for the platform to really show up for them. Who’s winning right now, what kind of content works, and how creators are breaking in. Why LinkedIn’s "slow game" might actually be a power move for thoughtful creators. The big pitch: the one thing we’d tell brands to do right now to stand out on LinkedIn.…
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House of Content
1 Good Girl Syndrome, Conflict & Workplace Trauma 30:10
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Play Later Play Later Lists Like LikedSaving the Best for Last: This week, we’re holding a career therapy session to close out Season 4, drawing from our first decade working in advertising. What’s on the agenda? Emotional labor in the workplace, how the expectation of being perceived as “good” can affect — or even hinder — professional growth, and how gender norms shape the way we navigate work. Here’s what we’ll cover: Personal experiences of corporate trauma and what we’ve learned from them Setting boundaries in the workplace Getting comfortable with conflict and how to have hard conversations Tackling imposter syndrome and making the case for being more #delulu in 2025. Follow House of Content on TikTok , Youtube , and Instagram .…
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House of Content
Is our career success written in the stars? Can we grow professionally by looking at our birth charts? This week, we're bringing on Monica Engelbrecht to decode how astrology affects us professionally and personally. As a budding astrologer (and full-time marketer at Yellow Tail!), Monica joins the show to discuss: What to look for in your chart for professional growth How to find your calling based on planetary alignments And if you should listen to TikTokers and dress like your rising sign or not. Follow House of Content on TikTok , Youtube , and Instagram .…
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House of Content
1 Feeding the Feed: The Case for Food in Brand Marketing 23:08
23:08 Play Later Play Later Lists Like Liked23:08
Play Later Play Later Lists Like LikedIs it just as or is food having a major moment in marketing? This week, we’re discuss the latest trend in advertising: integrating food into campaign content and visuals. From Rhode's logo embossed sourdough to Phlur and Jacquemus, culinary cues are used to create unexpected thumb-stoppers on social and beyond. Join us as we examine the impact of food trends on branding, why it's blowing up, and our predictions for what's next. Follow House of Content on TikTok , Youtube , and Instagram .…
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1 Buying Sheryl Sandberg a Drink & Other Networking Stories 27:22
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Play Later Play Later Lists Like LikedThe old saying goes: Your network is your net worth. In the age of remote to hybrid, how do you cultivate relationships that can help you get ahead professionally? This week on House of Content, we share our experiences and tips for networking, mentoring, helping younger creatives in the field, and how we find opportunities to grow our network. From meeting the Sheryl Sandberg to accidentally meeting the founder of Instagram, tune in as we spill the tea on what’s worked for us, and what our goals are for future connections. Want to network with us? Our DMs are always open! Follow House of Content on TikTok , Youtube , and Instagram .…
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House of Content
In the spirit of Halloween, we’re delving into the eerie underbelly of social media: deepfakes, cyber-stalking, catfishing and identity theft, and more. From our pop culture obsession with true crime to the unsettling way these narratives go viral, we’ll unpack how creators are navigating the landscape, examining the dark side of social. Join us as we explore the haunting trends that make us question what’s real and who we can trust online. Follow House of Content on TikTok , Youtube , and Instagram .…
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House of Content
Everyone and their mother seems to have become a career content creator on TikTok lately, but just because a creator dons a blazer and a tiny mike, that doesn't mean the advice is sound. This week, we debate some of the worst pieces of advice we've seen on social and share our take on topics like: Unpaid interview assignments Job hopping and when's a good time to make a move Lateral moves, raises, and more. Follow House of Content on TikTok , Youtube , and Instagram .…
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House of Content
1 #CorporateGirl Wellness Battles: NY vs. L.A. 33:19
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Play Later Play Later Lists Like LikedFrom trying bison organs to getting influenced by advanced Korean skin devices on TikTok Shop, we are back to discuss their updated wellness routines, comparing what's hot in L.A., what fads we've fallen for, and what we're currently planning on trying out. Here's what we cover: Egg freezing, retainers, and supplements 25-step hair growth routines Chinese medicine and alternative holistic treatments. Are you team L.A. or New York? Let us know in our DMs. Follow House of Content on TikTok , Youtube , and Instagram .…
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House of Content
Open any social feed: Chances are, there's a creator showcasing a new trend, product, or brand to try. This week, we debate two opposing trends on social: lifestyle creep and underconsumption core. From last year’s wave of de-influencing to the current embrace of minimalism, we’ll discuss how creators are shifting the narrative from excessive consumption to intentional living. We examine the complexities of comparison culture and its impact on our wallets and wellbeing. We also dive into the phenomenon of #underconsumptioncore and debate whether it truly leads to more mindful spending or just another trend to keep up with. Follow House of Content on TikTok , Youtube , and Instagram .…
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House of Content
What do you want to be known for? More importantly, do you feel that the persona and brand you put out in the world aligns with what you’re building? Listen on, because this episode is all about crafting your career narrative. Recently, we happened to get into a deep conversation about reinventing yourself with a conference attendee in her 50s. Her advice? It’s never too late to pivot. Here’s what we cover: People who’ve mastered the art of personal storytelling. How we approach our own brands on social channels like LinkedIn. Taking a strategic approach to the narrative you’re building for your career. Follow House of Content on TikTok , Youtube , and Instagram .…
Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by creators who haven’t ever stepped foot in an office. But that's not here nor there. This week, we ask ourselves: What elements of this trend are truly applicable to professional dressing, and most importantly, how have the politics of what we wear shaped our career experiences? In this episode, we cover the rise of the office siren and #corprcore aesthetic, unpacking its origin, impact, and professional dressing as a whole. Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by creators who haven’t ever stepped foot in an office. But that's not here nor there. This week, we ask ourselves: What elements of this trend are truly applicable to professional dressing, and most importantly, how have the politics of what we wear shaped our career experiences? In this episode, we cover the rise of the office siren and #corprcore aesthetic, unpacking its origin, impact, and professional dressing as a whole. Follow House of Content on TikTok , Youtube , and Instagram .…
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