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Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Supersized Marketing Meets Pocket-Sized Products
Manage episode 477549945 series 3464975
Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is marketing getting larger while the products themselves keep getting… smaller?
From Jacquemus’ giant handbags to Rhode’s oversized lip gloss installations, brands are going big with their campaigns—but what are we actually buying? Mini bags, tiny perfumes, bite-sized beauty.
This week, we’re unpacking the weird tension between supersized branding and shrinking products, debating why we have such a contrast in the first place.
Why “mini culture” is everywhere, and how tiny products became luxury must-haves
How brands use scarcity, aesthetics, and nostalgia to drive big emotion in small packaging
The rise of the mini creator and why small is big business on TikTok and Instagram
54 episodes
Share
Manage episode 477549945 series 3464975
Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is marketing getting larger while the products themselves keep getting… smaller?
From Jacquemus’ giant handbags to Rhode’s oversized lip gloss installations, brands are going big with their campaigns—but what are we actually buying? Mini bags, tiny perfumes, bite-sized beauty.
This week, we’re unpacking the weird tension between supersized branding and shrinking products, debating why we have such a contrast in the first place.
Why “mini culture” is everywhere, and how tiny products became luxury must-haves
How brands use scarcity, aesthetics, and nostalgia to drive big emotion in small packaging
The rise of the mini creator and why small is big business on TikTok and Instagram
54 episodes
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Similar to House of Content
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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