The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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$5K vs $27K Project β The ONE Question That Changed Everything - EP#365
Manage episode 472842039 series 2438842
Content provided by Den Lennie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Den Lennie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this candid solo episode, I reflect on key lessons from dozens of conversations with videographers over the past 90 days.
From the difference between those who are scaling successful video businesses and those who are stuck whining, to the transformative power of reframing client problems, this video is packed with hard-won wisdom.
I break down how adopting a business mindset, asking deeper diagnostic questions, and moving away from transactional pricing can unlock long-term client relationships and serious revenue.
Real stories from our VBA coaches, like Caleb turning a $5K inquiry into a $27K project, demonstrate the power of positioning video as a solution to business problems, not just a service.
Whether you're freelancing, stuck in a feast-or-famine cycle, or looking to grow a serious video business, this episode will give you the insights (and wake-up call) you need.
π Listen until the end for the story about how one video install guide helped a client win over tradies and dominate their niche.
Learn more at www.videobusinessaccelerator.com
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
369 episodes
ShareManage episode 472842039 series 2438842
Content provided by Den Lennie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Den Lennie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this candid solo episode, I reflect on key lessons from dozens of conversations with videographers over the past 90 days.
From the difference between those who are scaling successful video businesses and those who are stuck whining, to the transformative power of reframing client problems, this video is packed with hard-won wisdom.
I break down how adopting a business mindset, asking deeper diagnostic questions, and moving away from transactional pricing can unlock long-term client relationships and serious revenue.
Real stories from our VBA coaches, like Caleb turning a $5K inquiry into a $27K project, demonstrate the power of positioning video as a solution to business problems, not just a service.
Whether you're freelancing, stuck in a feast-or-famine cycle, or looking to grow a serious video business, this episode will give you the insights (and wake-up call) you need.
π Listen until the end for the story about how one video install guide helped a client win over tradies and dominate their niche.
Learn more at www.videobusinessaccelerator.com
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
369 episodes
All episodes
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How to Scale a Video Business
1 Burnt Out & Underpaid? Why Most Videographers Stay Stuck (Until They Do This) EP #370 9:46
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Play Later Play Later Lists Like LikedSend us a text Youβre working 70-hour weeks, juggling clients, edits, marketing, wondering why it still feels like you're barely keeping your head above water. Sound familiar? In this deep dive with our new hosts, Kai Mercer and Blake Juno, we unpack exactly why so many talented videographers get trapped in the feast-or-famine cycle, and how you can break free without turning into a pushy salesman. If youβre an introvert or just tired of the hustle, this oneβs for you. Weβre diving into the systems, strategies, and mindset shifts behind real, sustainable growth. Letβs get into it Learn more at www.videobusinessaccelerator.com Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
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How to Scale a Video Business
1 He blew up the Death Star - And Taught Me This Life-Changing Business Lesson! EP #369 14:52
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Play Later Play Later Lists Like LikedSend us a text This week's episode is a personal one. Den shares the incredible story of Bruce Logan ASC - the man behind the Death Star explosion in Star Wars β and the humbling lessons he learned from working with him. But itβs not just about nostalgia. Den also pulls no punches about the real state of the video industry in 2025: budget cuts, slower sales cycles, and why many creative businesses are quietly collapsing without realizing it. You'll learn why "good enough" might actually save your business this year... and why community, mentorship, and adaptability are more critical than ever. If youβre serious about building a sustainable creative business β especially in a tougher market β this episode is unmissable. π₯ Watch the behind-the-scenes footage of Bruceβs project for Sony, coming soon to YouTube. β‘οΈ Ready for real business support? DM Den on Instagram @den_lennie or email den@denlennie.com. Learn more at www.videobusinessaccelerator.com Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
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How to Scale a Video Business
1 Why Iβm Giving Away $10K of Training for Free EP#368 13:25
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Play Later Play Later Lists Like LikedSend us a text After three decades behind the camera, Iβve made a big callβ¦ In this episode, Iβm announcing something Iβve never done before: Iβm releasing my entire archive of foundational training , shooting, lighting, camera operation, all for free on YouTube. These trainings once sold for thousands. Now, theyβre yours to learn from, build on, and share. Whether youβre just starting out or youβve been in the game a while, this is the kind of practical, real-world knowledge you wonβt find on TikTok tutorials. Inside this episode: Why Iβm giving away 30 years of production experience What's inside the Videographer Foundation Series (now on YouTube) The difference between gear knowledge and storytelling skill How you can apply for a $2,000 scholarship to join the VBA Uplevel program if you're in a regional area This is about giving back and helping the next wave of filmmakers stop guessing and start growing. π₯ Check out the free training: [Search βDen Lennie The Video Mentorsβ on YouTube] π Apply for a scholarship: DM βSCHOLARSHIPβ on Instagram @denlennie or email den@thevideomentors.com Learn more at www.videobusinessaccelerator.com Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
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How to Scale a Video Business
1 The 1-4-8 Rule That Changed Everything: How Matt Smolen Scaled Balloon Tree Without Burning Out EP#367 54:25
54:25 Play Later Play Later Lists Like Liked54:25
Play Later Play Later Lists Like LikedSend us a text Ever feel like your video business is stuck in survival mode, feast or famine, no time to breathe, and definitely no time to grow? In this episode, Den sits down with Matt Smolen , founder of Balloon Tree Productions, to uncover the surprisingly simple system that helped him go from an overwhelmed solo freelancer to running a thriving 5-person team, operating out of a slick Melbourne studio. Matt reveals: The 1-4-8 rule that created consistent monthly revenue How he finally stopped micromanaging and started leading Why he ditched the traditional niche and leaned into his unique creative style The mindset shift that let him build a business that supports his lifeβnot consumes it If youβre ready to stop doing everything yourself and start building something sustainable (and fun), this episode is a must-listen. π Want more behind-the-scenes lessons from real video business owners? Subscribe and leave a review, it helps us help more creatives like you. Learn more at www.videobusinessaccelerator.com Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
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How to Scale a Video Business
1 From $25K to $500K: How Caleb Transformed His Video Business - EP#366 45:30
45:30 Play Later Play Later Lists Like Liked45:30
Play Later Play Later Lists Like LikedSend us a text In this inspiring conversation, Den Lennie sits down with Caleb Maxwell from Hebron Films to unpack the real, behind-the-scenes journey of growing a video production business from a struggling startup to a thriving six-figure operation. Caleb shares the raw truths of making just $25K a year, hitting revenue ceilings, and the pivotal role coaching played in scaling up to $500K. This episode explores what it really takes to grow sustainably in the creative industry, from overcoming limiting beliefs about money to building a purpose-driven business (and family). If you're a videographer, filmmaker, or creative entrepreneur feeling stuck, this episode is your roadmap to aligned, strategic growth, with a whole lot of heart. Learn more at www.videobusinessaccelerator.com Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
H
How to Scale a Video Business
1 $5K vs $27K Project β The ONE Question That Changed Everything - EP#365 20:15
20:15 Play Later Play Later Lists Like Liked20:15
Play Later Play Later Lists Like LikedSend us a text In this candid solo episode, I reflect on key lessons from dozens of conversations with videographers over the past 90 days. From the difference between those who are scaling successful video businesses and those who are stuck whining, to the transformative power of reframing client problems, this video is packed with hard-won wisdom. I break down how adopting a business mindset , asking deeper diagnostic questions, and moving away from transactional pricing can unlock long-term client relationships and serious revenue. Real stories from our VBA coaches, like Caleb turning a $5K inquiry into a $27K project, demonstrate the power of positioning video as a solution to business problems, not just a service. Whether you're freelancing, stuck in a feast-or-famine cycle, or looking to grow a serious video business, this episode will give you the insights (and wake-up call) you need. π Listen until the end for the story about how one video install guide helped a client win over tradies and dominate their niche. Learn more at www.videobusinessaccelerator.com Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
H
How to Scale a Video Business
1 He Almost Quitβ¦ Now He Travels the World! ππ¬ EP #364 23:14
23:14 Play Later Play Later Lists Like Liked23:14
Play Later Play Later Lists Like LikedSend us a text Jay Moyes was this close to giving up on his video business dreams He was ready to trade his camera for a wrench and go back to .. But instead? He built a six-figure video business and now gets paid to travel the world, filming in incredible locations. And the craziest part? It all came down to one decision that completely changed everything. If youβve ever felt stuck in your creative career or wondered if success is really possible, Jayβs story might be exactly what you need to hear Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
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How to Scale a Video Business
Send us a text π Waiting for work to come to you? Itβs time to make the first move. When business slows down, itβs easy to get stuck in waiting modeβbut the best opportunities often come from the connections youβve already made. This episode dives into practical ways to generate leads and secure work during lean times. We explore the power of checking in with past clients and nurturing existing relationships to unlock new business. Youβll also hear insights on cold outreach, the power of referrals, and why self-belief is key to staying proactive and resilient. Because success starts with action. The Video Mentors: Den Lennie, Andy Johnston, Caleb Maxell, Matt Smolen Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less. Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com Follow us on Instagram 00:00 Introduction and Addressing the Perception of Lean Times 01:27 The Power of Genuine Conversations and Checking In on Past Clients 07:37 Utilizing LinkedIn for Outreach and Collaboration 11:18 Nurturing Existing Clients and Offering Additional Services 15:34 The Importance of Mindset and Self-Belief in Business Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
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How to Scale a Video Business
1 Podcast Pivot: Lessons Learned & Our New Game Plan! EP#362 9:47
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Play Later Play Later Lists Like LikedSend us a text In this candid episode, Den shares a behind-the-scenes look at what's been working and what hasn't - on the podcast. After experimenting with a new format featuring multiple video mentors, the data shows it's time for a change. Den announces a shift back to engaging solo episodes and one-on-one interviews while introducing an exciting new approach: live problem-solving sessions for video business owners. Tune in to hear how you can participate and help shape the future of the podcast! Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less. Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com Follow us on Instagram Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
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How to Scale a Video Business
1 How to avoid Burnout and achieve Balance! EP #361 30:49
30:49 Play Later Play Later Lists Like Liked30:49
Play Later Play Later Lists Like LikedSend us a text π₯ Are you fired up and ready to go for 2025, or π€ already in need of a reset? Burnout can creep in when youβre juggling growth and balance, but it doesnβt have to be inevitable. This episode unpacks how delegation, prioritisation, and self-reflection can keep you focused on what matters most. We explore the value of building a strong support network and how hobbies, creative outlets, and physical activity can help you recharge. Youβll also hear tips on embracing rest, practising mindfulness, and quieting your mind to stay grounded. Because scaling your business shouldnβt mean sacrificing your well-being. Ready to find your balance and keep burnout at bay? The Video Mentors: Den Lennie, Alana Tompson, Caleb Maxell, Matt Smolen Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less. Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com Follow us on Instagram 00:00 Introduction and Setting the Topic 01:30 Delegation and Letting Go 05:23 Recognising Overstretch and Prioritising Tasks 09:41The Power of Community and Support 14:35 The Role of Physical Activity and Hobbies 17:13 Rest and Self-Care: Essential for Avoiding Burnout 25:19 Quieting the Mind and Tapping into the Heart Keywords: Den Lennie, The video mentors, video business coaching, building a business, video mentor, filmmaker, marketing, videographers, burnout, balance, scaling a business, delegation, letting go, self-reflection, community, connection, support, physical activity, hobbies, creative outlets, rest, sleep, mental health, mindfulness Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
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How to Scale a Video Business
Send us a text In this episode, Den reflects on the importance of perception and clarity in running a video production business. He emphasizes the value of niching down to stand out in a crowded market, the significance of keeping strategies simple and focusing on measurable goals. Den also shares insights on effective marketing strategies, including Instagram content and targeted ads, while stressing the importance of maintaining work-life balance. π‘ Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less. Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com Follow us on Instagram Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
H
How to Scale a Video Business
1 Time to Reset - Strategic Time Management & Habit Audit! EP #359 31:36
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Play Later Play Later Lists Like LikedSend us a text New Year β New Strategy! β¨ π The start of a new year is the perfect time to take stock of whatβs workingβand what isnβt. We explore how strategic time management and a deep dive into your habits can unlock new levels of success, both personally and professionally. Youβll hear actionable tips on how to prioritise, stay disciplined, and make smarter decisions with your time. And how seemingly small distractionsβlike partying or indulging too oftenβcan impact your productivity and long-term goals. Are you ready to take control of your time and set yourself up for success this year? TVM: Den Lennie, Alana Tompson, Caleb Maxell, Matt Smolen Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less. Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com Follow us on Instagram Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
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How to Scale a Video Business
1 Goal-Setting Techniques for Video Business Owners in 2025. EP #358 7:57
7:57 Play Later Play Later Lists Like Liked7:57
Play Later Play Later Lists Like LikedSend us a text In this episode, Den kicks off the New Year with a reflective and actionable episode. He emphasizes the importance of revisiting past achievements and lessons to set the tone for success in 2025. π Den introduces a simple yet powerful exercise to identify wins and lessons from 2024, encouraging listeners to align their goals with their most significant insights and aspirations. The episode highlights the value of weekly accountability, gratitude, and thoughtful planning, underscoring the need for consistency and realistic expectations in building a scalable video production business. Discover practical strategies to set meaningful goals, avoid past pitfalls, and create a roadmap for your best year yet. π Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less. Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com Follow us on Instagram Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
H
How to Scale a Video Business
Send us a text πMerry Christmas! In this special holiday episode, Den Lennie reflects on the past year in the video industry and shares a heartfelt message about rest, resilience, and the road ahead. He emphasizes the importance of taking time off to rest, reflect, and recharge during the holiday season. Den acknowledges the challenges faced by many in the video industry over the past year and highlights the value of lessons learned from overcoming difficulties. Whether youβre celebrating today or catching up later, this episode is packed with wisdom and gratitude to inspire your journey into the new year. Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less. Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com Follow us on Instagram Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
H
How to Scale a Video Business
1 Turning Your Passion and Purposeβ¦Into Profit! EP #356 52:01
52:01 Play Later Play Later Lists Like Liked52:01
Play Later Play Later Lists Like LikedSend us a text What does it take to thrive in a male-dominated industry? π₯ With only 4% of filmmakers being female, Alana Tompson knows the challenges firsthand. A talented DP, Alana shares her journey from working on Whale Wars to launching her all-woman production company, Said & Done Media . Often the only woman on set, those experiences fuelled her passion for creating inclusive spaces and driving change. We explore her transition from dancer to filmmaker, balancing motherhood and entrepreneurship, and why failure and taking risks are key to success. If youβre looking for inspiration and practical advice, this oneβs for you! TVM: Den Lennie, Alana Tompson Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less. Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com Follow us on Instagram Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.comβ¦
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Daily Deals
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Similar to How to Scale a Video Business
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
β¦
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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β¦
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
β¦
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants β The Disney Dilemma β focuses on Disneyβs ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Welcome to the Whatβs Next! Podcast. Iβve met so many brilliant people as I traveled the globe and have had some fascinating conversations that Iβve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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