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How Story-Driven Brands Make Competition Irrelevant | Gair Maxwell
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Want to know why some brands dominate while others fight for scraps?
In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story.
From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation company scale to $1 billion in revenue, Gair shares the secrets behind creating magnetic brand narratives that make selling effortless.
Here you will learn:
The "Mona Lisa Effect" and why the best product rarely wins
How changing your story (not your product) can transform your entire business
Why most companies get brand building completely wrong
The four essential leadership qualities needed to become legendary
How to discover and leverage your unique story in a crowded market
The critical difference between marketing tactics and creating true legends
Why traditional "best practices" often lead to mediocre results
How to know if you have the courage to truly stand out
The hidden power of symbolism and metaphor in business
Practical steps to turn your company into a "Category of One"
The surprising truth about what actually makes customers line up
Are you struggling to differentiate your business or ready to become a leader in your space? Tune in now!
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