Curious how businesses grow their revenue without turning every employee into a hardcore salesperson? Hosted by Mark Drager, CEO of SalesLoop and veteran podcaster, the How to Sell More Podcast helps business owners and marketers tackle one of the biggest challenges companies face: increasing sales. Each episode features proven strategies from founders, CEOs, and industry experts to elevate your branding, marketing, and sales—helping you attract new clients, demonstrate your value, and beat ...
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Unfiltered Badassery. This is the ultimate podcast for those who want to think big, be bold, and say yes. Exploring the minds and stories of extraordinary entrepreneurs, creatives, and total badasses! I'm your host, Mark Drager, and we're diving deep into the world of remarkable individuals who have dared to bet on themselves and chase their dreams. Each week, I’m bringing hard-hitting, honest, and thought-provoking conversations. Exploring the triumphs and challenges they've faced on their ...
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Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation. Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven c ...
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How Anyone Can Develop The Mindset Of A Multi-Million Dollar Entrepreneur | Mark Drager
59:52
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59:52What if the real problem isn’t lack of information, but the inability to use it? In this powerful episode of Show Your Value, Lee Benson sits down with brand strategist and entrepreneur Mark Drager to talk about the uncomfortable truths behind success, failure, and what it really takes to create long-term value in today’s noisy, AI-dominated world.…
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5 Core Beliefs That Drive Sales Success | Derek Roberts
42:27
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42:27If you want to sell more, you need to talk less and listen better. Customers don’t want to deal with a pushy, aggressive salesperson–they want someone who listens to their needs and addresses their problems. In this episode of How to Sell More, host Mark Drager and guest Derek Roberts challenge the outdated stereotype of the aggressive salesperson.…
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Journey-First Selling and The Death of Product Pitches | Brent Keltner
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32:40Think you're in control of your sales process? Think again. “You can't force people to buy stuff they don't want to,” says today’s guest, Brent Keltner. And that simple statement shows who’s really in charge. But it begs the question, if the customer is king, how do we guide the sales process while allowing them to remain in control? In episode 107…
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Why Your $4 Coffee Is Built on a Lie (with Paul Rice, Founder of Fair Trade USA)
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1:00:50That $4 latte you grab on the way to work? It’s built on a lie. In this episode of the Show Your Value podcast, I sit down with Paul Rice, founder of Fair Trade USA, to uncover the brutal truth behind global supply chains, the myth of trickle-down economics, and why most of what you buy doesn’t benefit the people who need it most. Paul has spent ov…
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How to Win Complex RFPs and Procurement Processes | Alex McPhail
40:52
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40:52Want to know what it takes to win more bids, contracts, and RFPs? In this episode of How to Sell More, Mark Drager sits down with Alex McPhail, one of Canada’s leading bid managers with over 35 years of experience in complex government procurements for defence, cyber, aerospace, and more. Alex breaks down the realities of winning massive government…
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The Hard Truth About Making Tough Business Decisions
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8:38At some point, every leader faces the same question: When is it time to let go? Whether it's a team member who's underperforming or an initiative that’s draining resources, the cost of avoiding the decision adds up fast. In this episode, I want to share a clear, no-fluff framework for knowing when to move on, so you can protect your time, energy, a…
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Lean Marketing: Do Less, Sell More | Allan Dib
47:48
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47:48You don’t have to be creative to become a successful marketer. Good marketing is systematic. In this episode of How to Sell More, Mark Drager and guest Allan Dib explore the concept of Lean Marketing. Allan, who wrote the book on the subject, says that business owners can do less and sell more when they focus on the right things. In Episode 105, yo…
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This Is the Leadership Skill No One Taught You with Sabina Nawaz
56:14
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56:14Most leaders think they’re effective. Few actually are. In this episode of Show Your Value, I'm joined by executive coach and former Microsoft leader Sabina Nawaz to unpack the real skill that separates average managers from transformative leaders. We'll explore: - Why talking less might be the smartest thing you ever do as a leader - The leadershi…
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Scaling an Education & Coaching Business | Jack Bosch
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39:05You’ve heard time and time again that you need to diversify your products and services to sell more. Jack Bosch flips the script on that advice and says that narrowing your focus to one high-value offer can skyrocket sales and profits. In this episode of How to Sell More, Mark Drager explores the downsides of the “ascension model” with Jack, and wh…
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How To Hire a World Class Team with Sarah Dusek
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1:01:16Being an entrepreneur looks glamorous... until you're in the trenches, solving problem after problem. In this powerful episode of Show Your Value, we sit down with Sarah Dusek, a visionary founder, investor, and author of "Thinking Bigger" to explore why most startups fail, what true problem-solving looks like, and how to rewire your mindset to bui…
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Be More Wrong: How Failure Creates Outstanding Leaders | Colin Hunter
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42:50The old way to lead a team (the “command and control” leadership style that says the boss can’t make a single mistake) isn’t working anymore. If you want to improve your team’s performance, you need to fail. Which means you need to be willing to fail in front of your team. In this episode of How to Sell More, Mark Drager and guest Colin Hunter expl…
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What Happens To Kids When You Teach Them Value Creation
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11:18I recently became CEO of Dinner Table, a groundbreaking community now impacting over 32,000 families in 67 countries. Our mission is to build and raise strong communities focused around value creation. I want to show you how a simple concept, conversations around the dinner table, can transform your family's future and strengthen your community. Le…
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How Google's Endorsement Unlocked Millions in Revenue | Feras Alhlou
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35:14Imagine landing a large contract with a Fortune 500 company without having to pitch for the business. That’s what happened to Feras Alhlou when Google referred Salesforce to his company. In this episode of How to Sell More, Mark Drager and seasoned entrepreneur and business advisor Feras Alhlou explore how strategic partnerships can unlock higher-q…
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Ever wonder why some leaders consistently win while others struggle despite their best efforts? I want to share with you a powerful principle called "Live Resistance." Drawing from over 20 years of martial arts experience and extensive business insights, I'll show why the greatest successes in business, and in life happen on the front lines, facing…
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The CEO’s primary job is simple: continually and responsibly increase the value of their business over time. But what happens when leaders believe they are doing everything right, yet their company stagnates or declines? I want to introduce you to a brand-new chapter in my book "Your Most Important Number", Chapter 8: "Why Sometimes CEOs Fail," whe…
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The Real Reason You’re Still Unhappy (Even After Getting What You Want)
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7:49Let's talk about holistic value creation. It’s not just about material success; it’s about balancing material value, emotional energy, and spiritual connectedness. When these are in harmony, life feels fulfilling. But when one is off, especially emotional energy, it becomes tough to find true happiness. There's a big difference between chasing happ…
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Why Your Online Reputation Can Make or Break Sales | Dave Fulk
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36:21Can a great marketing strategy make up for a damaged brand reputation? In today’s market, the answer might surprise you. In Episode 101 of How To Sell More, Dave Fulk, CEO of Reputation Rhino, reveals why even brilliant marketing falls flat when your brand's reputation is compromised. He shares why leaving your online presence unmanaged isn't just …
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The Balance of Home and Business Life with Randy Gravitt
1:03:46
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1:03:46In this episode of Show Your Value, I sit down with leadership expert Randy Gravitt to dive into the secrets of becoming a great leader — at work and at home. Randy shares lessons from his journey as a coach, executive pastor, and leadership mentor. He talks about the importance of practicing your way to high performance, leading with integrity, an…
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Most people looking to 10x their income are searching for shortcuts, hacks, or quick wins. But let me be clear sustainable, exponential growth doesn’t come from luck or gambling. It comes from building a rock-solid foundation of value creation. In this video, I break down the exact principles that allowed me to grow my income by 10x multiple times …
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How Superfan Customers Sell For You | Brittany Hodak
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29:49Do you remember your first concert? The buzz of the crowd. The kinetic energy in the air. Thousands of people singing in unison. Your people. Your tribe. What if your company could foster that type of connection? What if you could create your own fanbase? A group of customers who love what you do and how you do it so much that they advocate on your…
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Stephan Kesting: Extreme Survival Lessons for Business & Life
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1:11:53In this episode of Show Your Value, I sit down with Stephan Kesting, martial artist, firefighter, outdoor survivalist, and entrepreneur. Stephan shares gripping stories from his 41-day, 1,000-mile solo canoe expedition through some of the most unforgiving wilderness in the world. From polar bears to hypothermia, from near-drownings to the mental ga…
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Make Content People Want vs. Ads They Skip | Steve Pratt
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44:33Content is everywhere. And that makes attention, especially our prospects’ and customers’ attention, a hot commodity. Because every company and brand is competing for the same, very limited set of eyes. In this episode, Mark Drager explores uncomfortable truths about paid advertising with Steve Pratt, the author of Earn It: Unconventional Strategie…
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The #1 Mindset Shift That Separates Billion-Dollar Founders from the Rest
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1:01:00In this episode of Show Your Value, I sit down with Judah Taub, a brilliant investor and thinker, to explore a concept that every entrepreneur needs to understand: local maximums why most businesses and leaders get stuck making incremental improvements instead of taking the bold leaps that truly change the game. What we talk about: - Why the most s…
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Why Founders & CEO's Should Only Do Three Things | Trey Taylor
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40:36Newsflash: CEOs should only do three things. If you’re a founder drowning in day-to-day operations, simplifying your job description can transform your leadership style and accelerate business growth. In this episode, Mark Drager discusses the role of the CEO with Trey Taylor, the author of A CEO Only Does Three Things. Trey outlines the “non-deleg…
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You Need To Struggle Better To Get Ahead in 2025
12:46
12:46
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12:46As we dive into this new year, let’s talk about something that impacts every single one of us: struggle. In this short episode, I break down how to reframe your perspective on struggle and use it as a tool to grow, evolve, and create more value in your life. Struggle isn’t inherently good or bad it’s how we approach it that matters. Whether it's: -…
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Is Your Business Ready for the Customers of 2025? with David G Ewing
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1:00:06Are you serving your customers and clients to the best of your ability for 2025? Today we dive into the art of customer experience with David G. Ewing, CEO of Motive and a trailblazer in customer-centric innovation. With over 25 years of expertise, David has guided more than 500 companies to turn insights into significant revenue growth. From his H…
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How Story-Driven Brands Make Competition Irrelevant | Gair Maxwell
53:32
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53:32Want to know why some brands dominate while others fight for scraps? In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story. From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation com…
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This Question Will Change Your Life with Megan Dalla-Camina
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58:36Today I sit down with the extraordinary Megan Dalla-Camina, author, entrepreneur, and founder of Women Rising. From her incredible corporate career at IBM and GE to building a global platform that has impacted over 10,000 women, Megan shares her inspiring journey of purpose, transformation, and creating lasting change. What We Talk About: - The piv…
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How Jeff Kindler Led Pfizer and McDonald’s to Success
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1:05:37In this episode of Show Your Value, we explore the remarkable career of Jeff Kindler, former CEO of Pfizer, and General Counsel at McDonald’s. Jeff’s journey from the courtroom to the boardroom offers invaluable lessons on leadership, innovation, and the power of diverse perspectives. Here’s what you’ll learn: - From Law to Leadership: How Jeff tra…
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The Rule of 3s and 10s: Pain Points of Scaling a Business | Trevor Mauch
52:33
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52:33Struggling to take your business to the next revenue milestone? In this episode, Mark Drager sits down with Trevor Mauch, founder and CEO of Carrot, a thriving SaaS company, to uncover the common obstacles businesses face as they scale and how to effectively navigate them. With Carrot’s impressive journey from a startup to an eight-figure company, …
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The Best Moments of Show Your Value (2024)
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50:17Thank you to everyone who listened to and supported Show Your Value in 2024. This was the shows first year and I've been privileged to meet some exceptional people and make a lot of new friends. The mission of the podcast is to highlight leaders of industry and show how holistic value creation is the way. I hope you enjoy this very special episode …
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Brand vs. Marketing: What's Really Holding You Back?
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17:07In today’s fast-paced and competitive B2B landscape, understanding the balance between branding and marketing is more critical than ever. In this episode of How to Sell More, Mark Drager talks about why combining these two elements strategically can help your business stand out, attract better leads, and close more deals. Mark explores why many com…
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Facebook Groups For B2B Leads | Megan Huber
36:09
36:09
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36:09Is Facebook marketing dead, or are you just using outdated strategies? In this episode, Mark Drager welcomes Megan Huber, a business strategist who has turned Facebook Groups into a revenue powerhouse. Megan shares how she effectively built thriving communities, connecting authentically with her audience, and converting group members into paying cl…
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Scaling SECRETS from a Small Business to $500 Million with Melanie Dulbecco
57:25
57:25
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57:25In this episode of Show Your Value, I sit down with Melanie Dulbecco, the exceptional CEO of Torani. Melanie’s journey is nothing short of inspiring, she’s transformed a small, family-owned business into a global leader in café flavors, achieving $500 million in sales and expanding to over 50 countries. Her insights into leadership, team culture, a…
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What You Should Know About Starting A Business with Mike Beckham
58:11
58:11
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58:11In this episode of Show Your Value, I sit down with Mike Beckham, co-founder and CEO of Simple Modern, a global leader in premium drinkware and lifestyle products. Since 2015, Mike has grown Simple Modern into a category leader for Amazon, Target, Walmart, and Sam’s Club, serving over 20 million customers annually and donating at least 10% of profi…
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The Fundamentals of Value Creation with Lee Benson
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14:15Today I’m revisiting one of the most important concepts I’ve ever applied in my life and businesses: holistic value creation. For most people, “value” often means money, profits, income, and material wealth. But to me, it’s so much more. True value is about creating balance across three dimensions: material, emotional energy, and spiritual (or conn…
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Former Salesforce executive and Cerebral Selling founder David Priemer shows why focusing solely on product features and ROI misses what truly drives sales. Drawing from his experience leading small business sales at Salesforce and building four successful startups, Priemer shares the connection between human psychology and sales results. Research …
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When Nothing Works: the Truth No One Talks About
15:17
15:17
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15:17Ever tried everything to grow your business, only to feel hopeless about your marketing and sales? Mark Drager shares a story about a business owner who, despite 10+ years of experience and an established team, found nothing generated new business. Despite trying SEO, paid ads, social media, content marketing, networking, and cold calling - nothing…
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Now the election is over, the real work begins.
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7:53I want to tackle an urgent question: What comes after the election? It's not a time to rest, to lean back, or to let others take the wheel. The real work begins now. I share my thoughts on why value creation behaviors must be relentless why we cannot afford to stop building, improving, and demanding accountability. Too often, those who rig the game…
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How to Build Lasting Success: Leadership Lessons That Work featuring Evan Carmichael
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26:10In this episode of Show Your Value, four world-class leaders from previous episodes share their most profound insights and strategies for creating value that lasts. Whether you're an entrepreneur, executive, or leader striving to make an impact, this conversation will empower you to think bigger, act intentionally, and leave a legacy of meaningful …
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Win Your Pitch: Tips from a Television Producer | Brad Holcman
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44:21Former A&E and Fox television executive Brad Holcman shares how his experience evaluating thousands of TV shows translates into effective sales strategies. Drawing from 20+ years producing unscripted television, Brad explains why most pitches fail in the first 30 seconds and outlines his proven framework for capturing attention. Brad reveals why un…
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Why 82% of Leaders Are Failing Their Teams
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58:12In this episode, I sit down with Mark Miller, best-selling author, leadership expert, and former VP of High-Performance Leadership at Chick-fil-A. We dive into the genius of balancing results and relationships, a cornerstone of Mark’s leadership philosophy. Mark shares insights from his latest book, Uncommon Greatness: The Five Fundamentals to Tran…
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Why Your Marketing Funnel Is Dead | Ryan Deiss
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33:42Digital marketing veteran Ryan Deiss built his first online business in 1999 - when Google was still a university research project. Today, after generating $200 million in revenue across multiple companies, he sees a fundamental shift in how customers buy. "The marketing funnel isn't just broken - it's dead," Deiss tells host Mark Drager. "Modern b…
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Why do so many CEOs fail, even when their teams are hitting all the right goals? In this short episode, I want to break down the biggest reason businesses falter. It’s not enough for everyone to just do their job well what’s critical is ensuring that every leader understands how the business is designed to create value. I’ve worked with countless C…
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The ROI of a Strong Company Culture | Kate Volman
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35:03There's a painful truth in business that nobody wants to discuss: most companies are hemorrhaging talent and money through poor culture – and throwing pizza parties won't fix it. Meet Kate Volman – CEO of Floyd Consulting and organizational culture expert who's challenging the "perks over purpose" mentality plaguing modern businesses. As the leader…
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Today I want to dive into the questions and concerns that are top of mind this election season, including the big one: Are we on the brink of a revolution? After talking to countless business leaders and citizens, I believe the answer is no. While history shows that civilizations can reach tipping points, I’m convinced we’re not there yet. Instead,…
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Every Entrepreneur Needs To Know This Skill with Willie Pietersen
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1:01:50In this episode of Show Your Value, I'm joined by Willie Pietersen, seasoned business strategist and author, to uncover the principles that drive profitability across all levels of an organization. Tackling the question, "Whose job is it to make money?" Willie breaks down why every team member is responsible for value creation, and how leaders can …
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Slow Growth Isn't Sexy but It Works | Ryan Crownholm
24:25
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24:25There's a dangerous myth in entrepreneurship: that hyper-growth is the only path to success. But what if building a sustainable, profitable business didn't require sacrificing your sanity? Meet Ryan Crownholm – U.S. Army veteran turned multi-business founder who's challenging Silicon Valley's 'grow at all costs' mentality. As the architect behind M…
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The "Discovery" Process: How R&D and Customer Support Fuel Sustainable Growth | Dan Shute
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35:30Meet Dan Shute, a mechanical design expert who, along with his co-founders, transformed a basement startup into Volant Products—a mid to high eight-figure global powerhouse in oil and gas technology. As President and CEO, Dan sits down with Mark Drager to share the raw truth about building a company that's revolutionizing how the energy industry ha…
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Build A Disruptive Brand | Lessons From Bulldog Skincare
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37:28Simon Duffy, co-founder of Bulldog Skincare and Waken Mouthcare, joins us to discuss how he transformed from an accountant to a disruptor in men's grooming and oral care. Simon explains how he identified gaps in saturated markets and built brands that stand out through innovative packaging and ingredients. He shares insights on: Developing products…
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