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When Nothing Works: the Truth No One Talks About
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Ever tried everything to grow your business, only to feel hopeless about your marketing and sales?
Mark Drager shares a story about a business owner who, despite 10+ years of experience and an established team, found nothing generated new business. Despite trying SEO, paid ads, social media, content marketing, networking, and cold calling - nothing moved leads through the sales process.
This sparked a crucial insight: Marketing is an amplification tool. Mark illustrates this using movies - audiences don't blame theaters for bad films, they blame Hollywood. Similarly, businesses must examine what they're amplifying before focusing on distribution.
What matters is saying the right message to the right people at the right time. When multiple approaches fail, the issue often isn't the marketing channel - it's what you're trying to communicate and to whom.
Key Takeaways:
- Marketing amplifies your message - focus on what you're saying before how you're distributing it
- When proven approaches stop working, examine if your market has shifted
- Look at your price point, targeting, and messaging before changing tactics again
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