Guy Blaskey: How to scale smart, lessons from a £30M exit

How To Start Up by FF&M

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

42:14

Episode Description: Jessica B. Harris may have been born and raised in New York City, but she has Tennessee roots through her father and has spent much of her life split between homes in the Northeast and the South – specifically New Orleans. For more than fifty years, she has been a college professor, a writer, and a lecturer, and her many books have earned her a reputation as an authority on food of the African Diaspora, as well as a lifetime achievement award from the James Beard Foundation. A few years back, Netflix adapted her book, High on the Hog: A Culinary Journey from Africa to America , into a 4 part docuseries. And I’m very proud to say that she’s a longtime contributor to Southern Living with a regular column called The Welcome Table. This episode was recorded in the Southern Living Birmingham studios, and Sid and Jessica talked about her mother’s signature mac and cheese, the cast-iron skillet she’d be sure to save if ever her house were on fire, and her dear friend, the late New Orleans chef Leah Chase. For more info visit: southernliving.com/biscuitsandjam Biscuits & Jam is produced by : Sid Evans - Editor-in-Chief, Southern Living Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Jeremiah McVay - Producer Learn more about your ad choices. Visit podcastchoices.com/adchoices…

about a year ago 47:21

MP3•Episode home

Guy Blaskey founded healthy pet food business Pooch & Mutt in 2007. Having scaled it to £30 million in sales, he sold the business in 2023 for £11.5 million. Since then, Guy has founded Detrash to upcycle waste products into high quality watches.

Keep listening to hear Guy’s advice on what he learnt about a sales strategy, selling a business & why laying the operational foundations is one of the most important things you can do.

Guy’s advice:

Think about how you can do things differently
Don’t spend too long on your business plan; get going and make a plan afterwards
If you need a retailer, remember it’s less about the product (and less about you) and more about what makes your buyer’s life easy: filling a gap in their range, price point etc. Think about them
Always think about your customer and how you can help them achieve a result
It takes time and rigour - and some failures - to get everything right and become a strong business
You need a strong understanding of the finances; it’s not just about the brand
Budget properly; predict sales and follow through
Don’t overfund early on; if you start small you can track the money and see what works and what doesn’t
Produce the product and get going with a small budget before considering looking for VC
Marketing and distribution channels are quite as important as the product
Work on your business rather than in your business; in other words, delegate the knowables

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2025 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
FF&M recommends:
Buzzsprout for directory listing
Zencastr for recording remotely

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Support the show

131 episodes

#Entrepreneur #Business #Marketing #Juliet Fallowfield #Startup #Podcasting Education #Founders #Communication #Company #Investing #Scale #New

Guy Blaskey: How to scale smart, lessons from a £30M exit

How To Start Up by FF&M

published about a year ago

MP3•Episode home

Keep listening to hear Guy’s advice on what he learnt about a sales strategy, selling a business & why laying the operational foundations is one of the most important things you can do.

Guy’s advice:

Think about how you can do things differently
Don’t spend too long on your business plan; get going and make a plan afterwards
If you need a retailer, remember it’s less about the product (and less about you) and more about what makes your buyer’s life easy: filling a gap in their range, price point etc. Think about them
Always think about your customer and how you can help them achieve a result
It takes time and rigour - and some failures - to get everything right and become a strong business
You need a strong understanding of the finances; it’s not just about the brand
Budget properly; predict sales and follow through
Don’t overfund early on; if you start small you can track the money and see what works and what doesn’t
Produce the product and get going with a small budget before considering looking for VC
Marketing and distribution channels are quite as important as the product
Work on your business rather than in your business; in other words, delegate the knowables

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

Support the show

131 episodes

#Entrepreneur #Business #Marketing #Juliet Fallowfield #Startup #Podcasting Education #Founders #Communication #Company #Investing #Scale #New

All episodes

How To Start Up by FF&M

1
Jamila Brown | How to start over, speak up & lead with impact 32:47

14 days ago32:47

32:47

Welcome to How To Start Up — the podcast that dives into the real stories behind the startups, side hustles & self-made successes. Jamila Brown is an American-German powerhouse who moved to London at 21 and after being told her life was “over” when she became a single mum at 24 — proved everyone wrong. From running Soho House’s global ESG programme to discovering her knack for freelancing during a sabbatical Jamila’s journey to founding her own impact agency is anything but linear — and that’s exactly why it’s inspiring. Today, she’s a business owner, a mum of two, a wife and a sustainability and social impact champion. This is an honest, motivating chat about reinvention, resilience, and knowing your worth. Jamila’s advice: Self-confidence helps! As does a sense of purpose/service Being vocal makes you visible In my case, being a single parent helped concentrate my mind and made me use my time well Having good people skills, being outspoken and having drive are all important Remember ESG matters, there is a point to it I had an idea and a smile - not a website Every challenge is an opportunity Don’t procrastinate, just do it and you will learn as you go FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector 38:15

28 days ago38:15

38:15

In today’s episode, I’m joined by Emma and Kenny , the co-founders of HipPop — a gut-friendly drinks brand that’s shaking up the soft drinks aisle. While many might have pigeonholed their product as just kombucha, Emma and Kenny have taken a bold and intentional route: positioning HipPop as a go-to soft drinks brand, not a wellness niche. We talk about what it takes to enter a new market, how branding beyond a product category can be a superpower, and why really listening to your customer is key. From humble beginnings in a farmhouse to securing shelf space in major retailers, their story is packed with practical insight for anyone launching into a crowded space. Emma & Kenny's advice: Test your products locally, in small independent businesses Publicise your ingredients and the provenance of the product Try to work within a representative area of the UK Look for a gap in the market If you have a personal reason for setting up the brand, people will love to hear it After rigorous testing, and building a local reputation, move on to website and Facebook marketing Gradually approach bigger retailers (you will have to be dogged - and original - in pursuing buyers) When you scale, bring in people to cover the skills you don’t have As you expand distribution, it’s important to build relationships with the new people you are dealing with; go slowly and patiently FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
Lucie Macleod | How to sell through viral social media: The Hair Syrup story 41:19

6 weeks ago41:19

41:19

Welcome to How To Start Up , the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup. Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social media creativity, to turn a handmade hair oil into THE beauty must-have with over 350,000 engaged TikTok followers & rapid, 1,000% year-on-year growth. After an appearance on BBC Dragon’s Den, the brand is now on track to hit £6.5 million in revenue by 2026. To hear our next guest’s answer to Lucie’s question at the end of this ep, just click follow in your podcast directory of choice & you’ll receive a notification from us when it is ready for you to listen. Lucie's advice: Don’t invest hugely to begin with; start cautiously Don’t build on ‘pinterest appeal’ with pretty packaging; functionality is what counts Believe in your product Stick at it when things get difficult; be dogged Tiktok can be good if you strike lucky Be very careful spending on advertising as you can lose a lot of money if you’re badly advised Also be very careful about the people you surround yourself with; if you wouldn’t be happy with a particular person being in your house, then don’t employ them in your business Trust trumps skill Learn to step away from your business and fully relax FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
David Abrahamovitch | Grind: How to build a DTC brand 37:30

8 weeks ago37:30

37:30

Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challenges and barriers to entry. That’s why I wanted to speak with someone who has successfully navigated this journey for our season focus on sales. From modest beginnings in a Shoreditch coffee shop in 2011, David Abrahamovitch has built Grind into one of the UK’s leading DTC coffee brands. Having built a hugely loyal customer base, it’s estimated a Grind coffee is enjoyed every 2.8 seconds in the UK. David’s business has also grown through partnerships with the likes of British Airways & Soho House. Keep listening to hear David’s advice on how to build a DTC brand & how to leverage community-building to generate sales. David’s advice: Accept that everything is sales; sell to yourself constantly With every small sale you are building a following and a brand Pitching your product should not worry you; you know more than anyone else about it, so you have nothing to fear Always know your numbers; but also tell the story of the history of the brand, and your plans for its future Be optimistic - but not delusional! DTC is more work in that you have to have a website / attract people to that website / and deal with the packaging and the posting Whereas selling through a retailer you only need to advertise the product BUT DTC gives you access to customers’ data and allows you to build a relationship with them So selling through both the above is perhaps optimal Advertising is essential for DTC selling - Facebook / Instagram / email / tube car panels are all useful; expect to spend up to 30% of revenue on marketing which will be a constant burden Retaining customers is everything; the product must be a good one If customers unsubscribe, find out why so that you can fix the problem Use AI to help with small repetitive edits, not to replace people, just to speed up what they do In order to attract young talent, create a culture that they will understand and like; always be thoughtful with your team and make sure they understand their job, their position and the company mission FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
Laura Harnett | Seep: How to make sales sustainably 33:21

10 weeks ago33:21

33:21

PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing to do. Laura Harnett is the Founder of Seep , the only B Corp-certified, plastic-free cleaning tool brand in Europe. Having raised a £50,000 Dragons’ Den investment from Trinny Woodall & Deborah Meaden, Laura & her team are on a mission to stop 1 billion plastic cleaning tools from entering landfill by 2030. Keep listening to hear Laura’s advice on learning how to sell as a first-time founder & how to make your sales process as sustainable as possible. Laura's advice: As a challenger brand, having spotted a gap in the market you will need to ensure you are confident about your supply chain, packaging, etc. before you approach retailers Selling direct to customers via a website is a great way to gain approval / test - and perfect - your product / do some market research When iterating products, try them out with your direct customers The evidence of your DTC sales enables you to approach big retailers with confidence Target your marketing emails carefully and thoughtfully Persevere with this; it can take time Facebook and Instagram ads are helpful You will find other founders provide you with advice and support FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
Guy Blaskey: How to scale smart, lessons from a £30M exit 47:21

12 weeks ago47:21

47:21

Starting a business is a huge effort, but scaling it to new heights takes a great deal of skill. So, I wanted to hear from a serial founder who has not only grown and scaled a multi-million-pound business, but also decided to start from scratch and do it again. Guy Blaskey founded healthy pet food business Pooch & Mutt in 2007. Having scaled it to £30 million in sales, he sold the business in 2023 for £11.5 million. Since then, Guy has founded Detrash to upcycle waste products into high quality watches. Keep listening to hear Guy’s advice on what he learnt about a sales strategy, selling a business & why laying the operational foundations is one of the most important things you can do. Guy’s advice: Think about how you can do things differently Don’t spend too long on your business plan; get going and make a plan afterwards If you need a retailer, remember it’s less about the product (and less about you) and more about what makes your buyer’s life easy: filling a gap in their range, price point etc. Think about them Always think about your customer and how you can help them achieve a result It takes time and rigour - and some failures - to get everything right and become a strong business You need a strong understanding of the finances; it’s not just about the brand Budget properly; predict sales and follow through Don’t overfund early on; if you start small you can track the money and see what works and what doesn’t Produce the product and get going with a small budget before considering looking for VC Marketing and distribution channels are quite as important as the product Work on your business rather than in your business; in other words, delegate the knowables FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2025 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: Buzzsprout for directory listing Zencastr for recording remotely MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
Kinga Wilewska | MUJO: How to bring a product to market 34:38

14 weeks ago34:38

34:38

When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves. To learn more, I wanted to hear from someone who has successfully launched products to market. Kinga Wilewska is the Founder & CEO of MUJO , the adaptogenic coffee alternative packed with vital nutrients. Having watched her dad lose his fight against cancer, Kinga developed a keen interest in adaptogens & set out to bring truly transformational products to market. Keep listening to hear Kinga’s advice on sourcing feedback on your products & how to begin making sales. Kinga's advice: Always pay attention to costs Spend time sourcing ingredients carefully Research your market thoroughly and understand where the gaps are Speak to strangers about what propels them to buy / what are their priorities / what packaging appeals to them Pay continual attention to feedback Communicate with your buyers; see your product as a service for them Refine your pitch and your website to suit your market Your brand needs to inspire trust and exude authority Always put quality over quantity Believe absolutely in your product yourself Be disciplined and honest with yourself (eg when you need help) Use Facebook to advertise - rather than use an agency (this can minimise spend and maximise reach) Minimise risks for first time buyers: guarantee them money back and absorb the shipping costs yourself Always be ready to learn some new way of reaching your market FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
Lucy Goff | LYMA: How to find clients & generate loyalty 31:35

16 weeks ago31:35

31:35

As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector. After overcoming chronic illness, Founder of LYMA , Lucy Goff , set out to redefine the wellness landscape and share her learnings. Since launching in 2017, LYMA has been at the forefront of science-driven wellness & health optimisation securing listings with Harrods & Harvey Nichols with its truly transformational & effective supplements. Keep listening to hear Lucy’s advice on acquiring & retaining clients & what to consider when developing a loyalty programme. Lucy’s advice: If you want to stand out, look different Surprise people Remember everything is aiming towards a sale Plan your PR stories in advance of the launch; that way you reduce any risk The product will stand on its own; but the brand storytelling is what will set you apart Think about how your brand will resonate with customers and stand out in the marketplace Listen to your customers and engage with them; their feedback will be crucial Customers won’t always want what you want to give them Any loyalty scheme should be designed around the product you are selling A loyalty scheme should also repay the length of time your customers have stayed with you On a personal level, eliminate fear and don’t listen to your subconscious! FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
Thea Green MBE, Nails.INC: How to generate sales overseas 34:51

18 weeks ago34:51

34:51

How to generate sales overseas? With only 11.9% of UK SMEs exporting their goods & services internationally, more support is needed to help businesses scale overseas. So, I wanted to hear from a founder who has generated millions in international sales. Thea Green MBE founded Nails.INC in 1999 at the age of 23 & has since revolutionised the UK nail care industry with her polishes & treatments. In 2013, Nails.INC was awarded a Queen's Award for Enterprise for international trade & today exports to over 20 countries. Keep listening to hear Thea’s advice on how to get started with sales and then how to conquer exporting. Thea’s advice: Concentrate on the customers’ needs Enjoy working out what the next trend will be Have good PR when starting up Find the new angle If you believe in it, you will be able to sell it Keep your standards high It’s easier to sell when there’s a story to personalise the product and make it relevant Listen to the customer and solve their problems Excite the customer Engage with the customer and listen to them It’s essential to employ good sales people Renew your enthusiasm by concentrating on the aspects of the business you enjoy It’s helpful to consider your budget over the long term Sales will be transformed when you become a brand; and when you do your first business overseas FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
Bonus ep: How to be more productive in 2025 56:19

19 weeks ago56:19

56:19

Thank you for joining us for How To Start Up’s first panel event & first live recording of the podcast! My name is Juliet, the host of How To Start Up & just wanted to thank you for listening & joining today too. We’re up to over 140 eps & having closed a successful season on all things productivity in December, I wanted to gather some of our guests together to discuss the topic & help listeners with theirs. I hope today will involve some myth busting on productivity plus that we have time for a Q&A with our panel. Firstly, introductions. Emily Austen is the founder of leading PR agency EMERGE & the author of SMARTER : 10 lessons for a more productive and less-stressed life . Having founded EMERGE in 2012, Emily has navigated entrepreneurship & discovered a tried and tested formula for avoiding unproductive busyness. Eva Alexandridis is a founder who has achieved that work / life balance. Having co-founded 111SKIN in 2012 with her husband Dr Yannis, Eva has not only built a globally recognised brand but has practised the brand values in ensuring she also looks after herself as well as her business. Anant Sharma is the Founder & CEO of Matter Of Form , a leading luxury brand & digital agency based in London. Having founded his company in 2009, Anant and his team work with some of the world’s leading brands including Aman, Belmond & Knight Frank. Anant in his ep shared how his ADAH impacts his work and how he manages it. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
Molly Goddard & Joel Jeffery | Co-Founders of Desmond & Dempsey: How to sell luxury goods 37:37

20 weeks ago37:37

37:37

Selling any product is a skill but selling a product with a luxury price tag is a nuanced skill. As this season is focused on sales I wanted to interview people with experience in differentiating their product in a crowded market & find out how they managed to sell it. Molly Goddard & Joel Jeffery co-founded the luxury pyjama brand Desmond & Dempsey in 2014. Over a decade the couple has redefined the concept of luxury sleepwear & secured listings in Harrods, Harvey Nichols & Selfridges very early on in their business. Keep listening to hear Molly & Joel’s advice on how they tackled sales. Molly and Joel’s Advice: Impart your message (in their case the benefits of relaxation) with positivity; buying this product is a treat for yourself, it’s all about fun It’s one thing to love your product but you must take sales seriously Enjoy the art of selling! Share news of your product as widely as you can, and always in an optimistic way Pay attention to the market and always note customer preferences Ask your clients questions, constantly monitor their tastes and their attitudes Be aware of daily sales; if you can achieve wholesale orders this will give you the freedom to take out loans When selling to retail clients, find your niche in the market Use instagram / a website / word of mouth / email your customers PR will pay off and is a valuable tool Branding is important; while obviously the product must be good, you also need to make your customers feel special. This is often achieved with some extra-special packaging Your customers are buying an expensive product and they should feel excited by both the purchase and the product, the anticipation and the reality FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
George Veness | Founder & CEO of JAB Boxing Club: How to improve productivity through fitness 34:24

22 weeks ago34:24

34:24

PureGym reports that 66% of Britons don’t believe they look after their health as much as they should. Since good health is key to being productive, I wanted to hear from an expert about how founders can use fitness to boost their productivity. Following his retirement as captain of the England boxing team, George Veness , Founder & CEO of JAB Boxing Club in London, launched his business to make elite performance accessible to anyone & inspire his members to take control of their health. Keep listening to hear George’s advice on how you can build fitness into your weekly routine as a founder & why exercise is so important for maintaining your productivity. George's Advice: Be pleased with your product before you start; believe in it and the team around you will too Pursuing fitness is a discipline, which will give you health and strength It will relieve stress And, just as important, it will give you self-belief, courage and emotional well-being The basics of fitness are nothing new. The essentials are: movement which leads to strength / rest and recovery (including hot and cold therapies) / good, natural food, fresh and not manufactured / good sleep When you are fit you will have better focus and clarity, you will make better decisions for your future life and you will be able to push boundaries Keep company with great people Follow a lifestyle with good habits and stick to your regime Don’t get distracted When you are making a long-term plan, break it down into manageable parts, like months; keep your end goal in sight and get there steadily Celebrate milestones Enjoy challenges Try keeping a diary where you write down what you plan to achieve Keep your vision simple; this way you will communicate it better both to your team and your customers FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

1
Invitation episode for listeners: join our panel event January 27th! 0:54

24 weeks ago0:54

0:54

Join Emily Austen, EMERGE & SMARTER , Anant Sharma: Matter Of Form & Eva Alexandridis, 111SKIN to learn their best productivity tips to help you achieve your 2025 goals. On 27th January at 12.30pm GMT, Juliet Fallowfield , host of the How To Start Up entrepreneurship podcast, will moderate the panel. Book via this link . All ticket proceeds will be donated to Cancer Research UK. We’ll be hearing how these leading entrepreneurs structure their time to ensure they are productive, how they avoid burn out & overcome challenges presented by entrepreneurship. Expect myth busting, frank conversation & an opportunity to ask your questions to the panel. The How To Start Up panel: Emily Austen: Founder & CEO of leading PR agency EMERGE and the author of SMARTER: 10 lessons for a more productive and less-stressed life , published in November. Having founded EMERGE in 2012, Emily has navigated entrepreneurship and discovered a tried and tested formula for avoiding unproductive busyness. Anant Sharma: Founder & CEO of Matter Of Form, a leading luxury brand and digital agency based in London. Having founded his company in 2009, Anant and his team work with some of the world’s leading brands including Aman, Belmond & Knight Frank. Eva Alexandridis: Co-Founder of leading international skincare brand 111SKIN. Eva has not only built a globally recognised brand since 2012 but has practised the brand values in ensuring she also looks after herself as well as her business. About How To Start Up How To Start Up is the entrepreneur’s ultimate handbook. With experienced entrepreneurs offering valuable advice on what to do now, next or never when starting a company, the podcast regularly features in Apple Podcasts’ entrepreneurial charts and sits within the top 25% of all podcasts globally. Listen to all previous episodes here . If you’d like to learn how to produce your own podcast, drop us a line hello@fallowfieldmason.com Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

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Eva Alexandridis | 111SKIN: How to balance productive work & family time 42:04

26 weeks ago42:04

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We know it’s important to rest, relax & recharge to ensure we’re as productive as possible, but how many founders actually prioritise this & how do we really achieve this? Eva Alexandridis is a founder who has achieved that work / life balance. Having co-founded 111SKIN in 2012 with her husband Dr Yannis Alexandrides, Eva has not only built a globally recognised brand but has practised the brand values in ensuring she also looks after herself as well as her business. Keep listening to hear Eva’s advice on balancing work & family time plus how you can build a daily routine that works for you. Eva’s advice: Be honest at the end of the day as to whether it’s been a good one or not; then, if necessary, you can improve the next day It is possible to be a good mother and an efficient businesswoman; obviously you need trustworthy help when your children are very small, but from the age of five onwards, explain to your children what you do so that they appreciate its value Be honest about your work commitments. Your children will be proud of what you do, when it is explained to them Ideally your work challenges will be balanced by your sense of satisfaction/achievement Try running first thing in the morning, to clear your mind and energise you Make sure that family commitments come before any other social commitment Eva finds biking to work refreshing and energising (and she listens to podcasts so she is not thinking about work) Keep any exercise sessions sacrosanct - do not allow interruptions If you can, have work conversations out of the office, perhaps during a walk; being in nature will probably relax/inspire you Employ people you trust. Be careful when employing, as both hiring and firing can be very time-consuming Eva finds electric cryotherapy energising! To avoid the feeling of being overwhelmed, appreciate what you have achieved and applaud yourself Get energy from some positive reinforcement from clients Keep meetings to 35-40 minutes and always have a break (preferably in the fresh air) between them FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show…

How To Start Up by FF&M

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How to avoid digital overwhelm with Dr Kristy Goodwin, Neuro-Performance Scientist & Author 47:48

28 weeks ago47:48