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Kinga Wilewska | MUJO: How to bring a product to market
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When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves.
To learn more, I wanted to hear from someone who has successfully launched products to market. Kinga Wilewska is the Founder & CEO of MUJO, the adaptogenic coffee alternative packed with vital nutrients. Having watched her dad lose his fight against cancer, Kinga developed a keen interest in adaptogens & set out to bring truly transformational products to market.
Keep listening to hear Kinga’s advice on sourcing feedback on your products & how to begin making sales.
Kinga's advice:
- Always pay attention to costs
- Spend time sourcing ingredients carefully
- Research your market thoroughly and understand where the gaps are
- Speak to strangers about what propels them to buy / what are their priorities / what packaging appeals to them
- Pay continual attention to feedback
- Communicate with your buyers; see your product as a service for them
- Refine your pitch and your website to suit your market
- Your brand needs to inspire trust and exude authority
- Always put quality over quantity
- Believe absolutely in your product yourself
- Be disciplined and honest with yourself (eg when you need help)
- Use Facebook to advertise - rather than use an agency (this can minimise spend and maximise reach)
- Minimise risks for first time buyers: guarantee them money back and absorb the shipping costs yourself
- Always be ready to learn some new way of reaching your market
FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [email protected] or DM us on instagram @fallowfieldmason.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
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