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How HVAC Techs Use ChatGPT and Claude to Shift into Sales Without Slick Talk – Tony & Ben Part 2
Manage episode 485562012 series 2132546
In this episode of the HVAC Know It All Podcast, host Ben Reed continues his chat with Tony Mormino, is VP of Technical Media at AIR Control Concepts and a host on HVAC TV. In Part 02, Tony shares key lessons from his career, like the value of showing up when things go wrong, how hands-on experience can boost trust, and why honesty builds strong client ties. He also talks about ways technicians can shift into sales roles and what to expect day-to-day. Tony opens up about using AI tools like ChatGPT for content and gives advice for anyone thinking about changing careers or growing in the HVAC field.
Tony Mormino shares how showing up during tough times helps build trust in HVAC sales. He talks about learning from mistakes, caring for clients even after the sale, and how techs can move into sales roles. Tony also explains how using AI tools like ChatGPT helps with content and how real-world experience matters more than being a slick salesperson.
Throughout this episode, Tony shares how caring deeply, staying honest, and solving problems help him stand out in HVAC sales. He talks about learning by doing, using tools on job sites, and building strong client ties. Tony also shows how AI tools and creating content online help him grow and stay connected in the HVAC world.
Expect to Learn:
How Tony builds trust by showing up when problems hit.
Why hands-on work helps in HVAC sales.
How honesty keeps clients coming back.
How AI tools support his content and workflow.
Why techs should talk to others before changing roles.
Episode Highlights:
[00:00] - Intro to guest Tony Mormino in Part 02
[01:02] - How problems build trust in sales
[02:58] - Lessons from tough HVAC projects
[03:48] - Office vs. site work in sales roles
[05:25] - Techs moving into HVAC sales jobs
[07:21] - What owner sales roles really look like
[09:40] - Inside a day in HVAC sales engineering
[12:05] - Using AI tools like ChatGPT and Synthesia
[13:23] - Tony’s career path and what he’d change
[15:23] - Advice for techs thinking about switching roles 1320
[17:04] - Final thoughts and Tony’s HVAC community work
This Episode is Kindly Sponsored by:
Master: https://www.master.ca/
Cintas: https://www.cintas.com/
Supply House: https://www.supplyhouse.com/
Cool Air Products: https://www.coolairproducts.net/
Follow the Guest Tony on:
Tony Mormino: https://www.linkedin.com/in/tony-mormino/
Air Control Concepts: https://www.linkedin.com/company/aircontrolconcepts/
Follow the Hosts:
LinkedIn: https://www.linkedin.com/in/ben-reed-/
LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/
Website: https://www.hvacknowitall.com
Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/
Instagram: https://www.instagram.com/hvacknowitall1/
479 episodes
Manage episode 485562012 series 2132546
In this episode of the HVAC Know It All Podcast, host Ben Reed continues his chat with Tony Mormino, is VP of Technical Media at AIR Control Concepts and a host on HVAC TV. In Part 02, Tony shares key lessons from his career, like the value of showing up when things go wrong, how hands-on experience can boost trust, and why honesty builds strong client ties. He also talks about ways technicians can shift into sales roles and what to expect day-to-day. Tony opens up about using AI tools like ChatGPT for content and gives advice for anyone thinking about changing careers or growing in the HVAC field.
Tony Mormino shares how showing up during tough times helps build trust in HVAC sales. He talks about learning from mistakes, caring for clients even after the sale, and how techs can move into sales roles. Tony also explains how using AI tools like ChatGPT helps with content and how real-world experience matters more than being a slick salesperson.
Throughout this episode, Tony shares how caring deeply, staying honest, and solving problems help him stand out in HVAC sales. He talks about learning by doing, using tools on job sites, and building strong client ties. Tony also shows how AI tools and creating content online help him grow and stay connected in the HVAC world.
Expect to Learn:
How Tony builds trust by showing up when problems hit.
Why hands-on work helps in HVAC sales.
How honesty keeps clients coming back.
How AI tools support his content and workflow.
Why techs should talk to others before changing roles.
Episode Highlights:
[00:00] - Intro to guest Tony Mormino in Part 02
[01:02] - How problems build trust in sales
[02:58] - Lessons from tough HVAC projects
[03:48] - Office vs. site work in sales roles
[05:25] - Techs moving into HVAC sales jobs
[07:21] - What owner sales roles really look like
[09:40] - Inside a day in HVAC sales engineering
[12:05] - Using AI tools like ChatGPT and Synthesia
[13:23] - Tony’s career path and what he’d change
[15:23] - Advice for techs thinking about switching roles 1320
[17:04] - Final thoughts and Tony’s HVAC community work
This Episode is Kindly Sponsored by:
Master: https://www.master.ca/
Cintas: https://www.cintas.com/
Supply House: https://www.supplyhouse.com/
Cool Air Products: https://www.coolairproducts.net/
Follow the Guest Tony on:
Tony Mormino: https://www.linkedin.com/in/tony-mormino/
Air Control Concepts: https://www.linkedin.com/company/aircontrolconcepts/
Follow the Hosts:
LinkedIn: https://www.linkedin.com/in/ben-reed-/
LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/
Website: https://www.hvacknowitall.com
Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/
Instagram: https://www.instagram.com/hvacknowitall1/
479 episodes
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1 Evolution Of An HVAC Business Ep. 17: Creating A Fair Value Exchange 13:24


1 HVAC Business Owner: One Man Show w/Jamie Christensen 1:01:49

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1 Evolution Of An HVAC Business Ep. 17: Every HVAC Business Owner Should Own A Megger 9:28

1 A Refrigerant Discussion w/Jamie Kitchen and Jorg Saar 51:48

1 Buidling Soft Skills In The Skilled Trades w/Tony Furst 54:48

1 The Ins and Outs of Subcooling w/Jamie Kitchen 44:23

1 Geothermal And Heat Pumps For High Rise Applications w/Andrei Hari and Adam Alacia 29:52

1 Evolution Of An HVAC Business Ep. 16: Don't Always Try For The Big Sale 10:36

1 How To Hire, Retain and Fire: In The Skilled Trades w/ Sid Upadhyay 38:42

1 High Velocity Systems and Zoning w/Lou Pulice 35:14

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1 From Field Tech To Distribution: A Females Perspective w/Lauren Cassa 53:59

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1 Evolution Of An HVAC Business Ep 7: Investing Back Into Your Business 8:20

1 UV Lights For IAQ And Misconceptions w/Aaron Engel 41:25



1 Evolution Of An HVAC Business Ep 6: Staying Productive In Shoulder Seasons 9:48





1 Warranties In HVAC And Refrigeration w/Tommy Cue 31:58

1 HVAC Business: From Start Up To Selling It w/Tim De Stasio, Nathan Moore and Jamie Christensen 1:08:52



1 Sheet Metal Basics: For The Service Tech w/Craig Migliaccio 58:06

1 Evolution Of An HVAC Business Ep. 4: Cash Flow 12:08

1 Boiler Basics: Maintenace and Troubleshooting 55:00

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1 Buidling A Brand (TruTechTools) w/ Bill Spohn 1:05:42
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