))
From Viral to Viable: How DUDE Wipes Masters TikTok Demand Chaos
Manage episode 493692647 series 2810825
Content provided by IBF0 Eric Wilson CPF. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IBF0 Eric Wilson CPF or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What happens when your supply chain meets viral fame? I sat down with Tara Tarazi, VP of Supply Chain at DUDE Wipes, to uncover the real-world planning challenges behind TikTok Shop and other in-app e-commerce platforms. From flash demand spikes to unpredictable affiliate influence, Tara reveals how DUDE Wipes is building a resilient, agile, and disciplined S&OP strategy in one of the most chaotic and fast-moving digital markets today. Whether you're in CPG, retail, or just trying to make sense of modern omni-channel planning—this is an episode you can’t miss.
To sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org
105 episodes
Share
