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EP864: How AI and consumer behaviours are shaping online payments
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Rory O’Neill, Chief Marketing Officer, Checkout.com
Payments move money; high-performance payments make money. Conversely, failed payments don’t just lose money for merchants, they damage trust in the brand and directly undermine brand value. Trust and confidence are fragile things – needed in online commerce but easily undermined if the payment experience is problematic. Robin Amlôt of IBS Intelligence speaks to Rory O’Neill, Chief Marketing Officer of Checkout.com about ensuring payments work as they should.
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