Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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Similar to Idea to Startup
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The Innovators & Investors Podcast: Connecting the Startup Ecosystem. We are on a mission to bridge the gap between founders, investors, and industry leaders across the early-stage ecosystem. By bringing together visionaries from cutting-edge startups, venture capitalists, family offices, angel investors, accelerators, and studios, we offer a platform for sharing invaluable insights, market trends, and first-hand experiences. Whether you’re an entrepreneur navigating the challenges of building a business or an investor seeking opportunities in emerging technologies, our podcast provides a front-row seat to the dynamic world of innovation and investment. Tune in to gain a comprehensive understanding of the startup landscape, stay ahead of the curve, and benefit from the collective wisdom of those shaping the future. Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/
Writing Persuasive Copy to Test an Idea
Manage episode 380822003 series 3230914
Content provided by Brian Scordato and Brian Scordato | Tacklebox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Scordato and Brian Scordato | Tacklebox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower.
00:00 AI Brian
00:33 When Copy Becomes Important
02:40 Why You’re a Bad Writer
05:40 Is This Anything?
06:50 Byldd
07:55 The Big Misunderstanding
10:45 Reverse Architect Copy
13:45 The Attention Pie
15:48 Cold Emails
17:20 Write to One Person
245 episodes
Share
Manage episode 380822003 series 3230914
Content provided by Brian Scordato and Brian Scordato | Tacklebox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Scordato and Brian Scordato | Tacklebox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower.
00:00 AI Brian
00:33 When Copy Becomes Important
02:40 Why You’re a Bad Writer
05:40 Is This Anything?
06:50 Byldd
07:55 The Big Misunderstanding
10:45 Reverse Architect Copy
13:45 The Attention Pie
15:48 Cold Emails
17:20 Write to One Person
245 episodes
All episodes
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Today, we'll help you stop beating yourself up so that you have the space to take the creative, strategic risks your startup needs to be successful. We'll go through the Eight Eccentricities of Startups - stuff you beat yourself up over but shouldn't - and three practices to help you navigate them. We also talk about baseball, goldfish, and Guy Raz. Tacklebox Stop Beating Yourself Up Post 00:30 Stop Beating Yourself Up 02:53 The Beating Yourself Up Equation 06:49 Smooth Jazz 07:04 The Reality of Baseball 09:18 The Eight Eccentricities of Startup Progress 17:16 Three Practices to Break the Beat Yourself Up Cycle…
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Idea to Startup
1 How to Get Your First 1,000 Customers (Encore) 20:53
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Play Later 
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Play Later Play Later Lists Like LikedToday, we've got a classic, much-listened to episode on getting your first 1,000 customers. We contrast the approaches of two pizza companies - Push for Pizza and Slice - and see how each company's early growth approach led to their bigger strategy. You also get a much less polished Brian on the mic. My grunge era. Enjoy! Tacklebox Slice First 1000 Substack Tacklebox + Self-Serve Product…
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Idea to Startup
1 The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy) 23:49
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Play Later Play Later Lists Like LikedMost founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. Tacklebox - start your company before you quit your job How to Find Your Wedge How to Use Landing Page Tests 00:30 Differentiator Intro 01:45 Rabbi Joke 05:15 Smooth Jazz 05:45 How to Find Your Differentiator 06:46 Path 1: Letting a Customer Tell You 11:41 Path 2: Four Questions to Pick Your Differentiator 19:32 How to Test Differentiators 21:00 The Reality of Differentiators (Downer) 22:16 The End - Taking Yourself Seriously…
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Play Later Play Later Lists Like LikedVacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums. Brought to you by Tacklebox .
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1 Mailbag! Beating Idea FOMO, The Best Stories for Founders, and Simple Startup Math 28:08
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Play Later Play Later Lists Like LikedToday, we're digging into the mailbag to answer some common questions. We hit on how to actually commit to a startup idea when you aren't confident it'll work (featuring the Discipline + Strategy Levers), the most frequent advice I give (feat. Monkeys and Pedestals and Sell the Position), and a question on the startup decision - should you do a thing that'll take 10 years? Tacklebox Good Strategy Bad Strategy 00:30 Mailbag 01:53 Question One: How to Commit to an Idea 03:57 Discipline - Levers and Hooks 05:42 Marathon Programs 11:30 Strategy - Where to Run 19:00 Smooth Jazz 19:21 Question Two: The Key Stories 20:22 Monkeys and Pedestals 23:00 Sell the Position 25:07 The $10K Prompt 25:53 Question Three: How Old Will You Be?…
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Play Later Play Later Lists Like LikedToday is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm. Tacklebox (test your startup idea) No Whisper Ideas (weekly newsletter, sign up to get a Notion copy of the ERP Rubric) How to Pick Which (of your many) Ideas to Pursue (ERP Rubric Part 1) Jon Hamm Show 00:30 ERP Rubric Part Two 03:52 The Ideas - Mold and FODMAPs 06:27 ERP Intro: Choose a Specific Customer 09:12 Part 1: Can You Find Your Customer? 12:59 Part 2: Can You Convert Customers? 17:01 Part 3: Can You Build a Solution? 21:12 Part 4: Collecting Feedback 23:19 Part 5: Organic Growth Potential 25:23 The Final Two Questions 28:00 The End…
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Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year. Tacklebox No Whisper Ideas The North Fork Century The Ride Misogi Jesse Itzler Proof That You Can Do Hard Things 00:00 Intro - What This Is 01: 34 A 100 Mile Bike RIde 02:22 A Misogi Challenge 04:16 Startup Misogis…
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Idea to Startup
1 How to Pick Which (Of Your Many) Ideas to Pursue 23:45
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Play Later Play Later Lists Like LikedGot a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here . Tacklebox No Whisper Ideas 00:30 When You’ve Got Lots of Startup Ideas (Meet Erica) 02:32 The Two Types of Entrepreneurs 07:13 Erica’s Ideas 1 2:40 Smooth Jazz 13:05 Reps 16:20 The ERP Rubric 22:51 The ERP in Action…
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Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it. Tacklebox Hero Timestamps 00:30 Your Startup Identity 01:30 How to Swim 04:17 How to Learn Something New 06:34 Re-learning How to Make Decisions 08:45 Tacklebox - two week free trial 09:15 Carl’s Idea - AI for Learning Spanish 13:13 The Decision Equation 14:15 Picking a Customer 19:30 Identity: Your Decision Filter 21:30 Four Identity Exercises 24:13 The End: What Do You Want?…
We're Back! Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We’ll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael. Tacklebox (new free 2-week trial) Byldd - $10k one month MVP 00:27 Anxious People 04:17 Email Opportunity 08:20 Extreme Quality 10:00 Byldd - a development agency we trust 11:10 The Quality Misunderstanding 12:20 The Quality Equation 14:43 Example: The Car Guy 19:09 The Six Components of a Moment 23:33 A Clarification, and The End…
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Idea to Startup
Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots. We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while. Tacklebox - code "MuchAdoAboutStuffing" for 20% off month one How to Engineer Luck A Weekly Prioritization and Audit Framework for Entrepreneurs Timestamps 00:30 Intro - A Listener Email 02:59 A Note on Idiots 06:33 Part 1: Actually Make Time For A Startup 08:23 The Life Audit Exercise 11:33 The Budget Audit Exercise 12:23 Smooth Jazz 12:54 Part 2: Plan for Luck 16:38 Part 3: Focus on One Person 20:16 Part 4: A System 24:30 The End: Enthusiasm…
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1 Testing an Idea Live on the Pod, Part Two: AI for Parenting 25:15
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Play Later Play Later Lists Like LikedToday is episode two of testing an idea (AI for Parenting) live on the pod. We use a second round of interviews to go deep on the actual problem we're solving for parents, pull inspiration from an AI tool in the dementia care space, and end up with a Wedge product that'll use voice notes to reduce the pain of handoffs. We also hit on one of my favorite tactics - The Pain Text. Hot Frosty is in there, too, because why not. Tacklebox Customer Interview Workshop You And Your Research - Richard Hamming How to Find Your Wedge 00:30 Intro 01:20 Part 1 Recap 06:00 Picking the Problem 07:44 Interviews Round Two 10:54 The Text Prompt Tactic 14:51 What are the Stakes? 15:52 Customer Interview Workshops 16:20 The Wedge 21:01 Problems and Pain 22:20 The Stakes, Part Two 23:30 What’s Next…
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Idea to Startup
Today is day one of testing an idea live on the pod. We talk through how to turn a big, broad idea (AI for Parenting) into something actionable, the three questions every startup must answer, and how to balance curiosity with focus. Also, we talk about both my son and trees swaying to Bruno Mars. Tacklebox Granola 00:30 Intro - Testing a Startup Idea Live 03:01 The Three Questions for Any Startup 04:40 Where Magic Comes From 07:44 Smooth Jazz 08:16 Who’s it For + What’ll it Help Them Do? 12:32 The Four Potential Problems 13:52 Problem Selection…
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Idea to Startup
1 Thanksgiving Mailbag: Are all the good ideas taken? What should I do about AI? What single skill should I focus on? 21:25
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Play Later Play Later Lists Like LikedA special Thanksgiving mailbag episode answering your biggest questions (plus a holiday deal for the dedicated listeners who aren't too busy with pumpkin pie). We tackle the one thing you should actually be doing with AI right now, why competition is often the best thing that could happen to your startup, and the single most important habit every founder needs to build. Plus, Derek Jeter makes a surprise appearance to ask about imposter syndrome, and we break down why choosing the right TV show might make you a better entrepreneur. Come for the smooth jazz transitions, stay for the actionable startup advice. #MuchAdoAboutStuffing Tacklebox - "muchadoaboutstuffing" Claude How to Engineer Luck Slow Horses Timestamps: 00:30 Intro - The Mailbag 02:08 Question One: How to Actually Use AI Right Now 06:00 Electric Vehicle Problem Language 08:52 Question Two: Which Tactic? 14:09 Question Four: Are All The Good Ideas Taken? 19:24 The End - how to help…
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Idea to Startup
1 Three Ways to Approach Your Startup Like a Pro (Encore) 21:54
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Play Later Play Later Lists Like LikedToday, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. XLR8 Dev Tacklebox Hey Jealousy Put Your Ass Where Your Heart Wants To Be Timestamps 00:30 - Listener Child Therapist Idea Email 05:42 - XLR8 Dev 06:50 - Live in Reality, and Choose Where You Compete 10:45 - Categories 12:57 - Anti-Marketing 17:11 - Put Your Ass Where Your Heart Is 19:45 - Bonus - Value First 21:00 - The End…
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Similar to Idea to Startup
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
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Business tips for startups by proven entrepreneurs
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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