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Content provided by Troy Sandidge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Troy Sandidge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper!
Manage episode 443072478 series 2796574
Content provided by Troy Sandidge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Troy Sandidge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.
In this episode, we break down how resonance plays in marketing along with:
• Resonance vs Volume in marketing.
• Emotional connection > Simply Exposure.
• The Psychology of Resonance: tapping into customer emotions, needs, and values.
• Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)
• LTV > One-Time Conversions.
• How to create trust currency, brand loyalty, and community advocacy.
• The importance of relationship-driven marketing and communication tactics.
• How to apply this to social media, content, email, copy, and other media on various platforms.
Beyond The Episode Gems:
• Grow Your Business Faster Using HubSpot's CRM Platform
• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free
• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel
135 episodes
Share
Manage episode 443072478 series 2796574
Content provided by Troy Sandidge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Troy Sandidge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.
In this episode, we break down how resonance plays in marketing along with:
• Resonance vs Volume in marketing.
• Emotional connection > Simply Exposure.
• The Psychology of Resonance: tapping into customer emotions, needs, and values.
• Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)
• LTV > One-Time Conversions.
• How to create trust currency, brand loyalty, and community advocacy.
• The importance of relationship-driven marketing and communication tactics.
• How to apply this to social media, content, email, copy, and other media on various platforms.
Beyond The Episode Gems:
• Grow Your Business Faster Using HubSpot's CRM Platform
• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free
• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel
135 episodes
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Similar to iDigress with Troy Sandidge
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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