Breaking the Cycle Fair Pricing & Business Success in Construction with Maria Coulter

I'm The Gaffer

In this episode, host Gavin Coyle speaks with Maria Coulter, an award-winning construction coach and podcaster. With a background in quantity surveying, Maria has witnessed firsthand the challenges of pricing pressure, cash flow struggles, and the boom-and-bust cycle in construction. She shares expert insights on how small to medium-sized construction businesses can build profitability, resilience, and long-term success.

They discuss: The toxic race to the bottom on costs, how underpricing affects the entire industry, and why many quantity surveyors don’t understand the realities of running a business. Maria also explains how fair pricing, leadership, and business coaching can transform construction companies and create a sustainable, profitable future.

Episode Highlights:

00:00– Introduction & guest Maria Coulter

02:15– Maria’s journey: from woodworking passion to quantity surveying

06:40– The impact of unfair pricing on construction businesses

12:20– Why many QS professionals don’t understand business realities

18:50– The importance of profitability & smart pricing strategies

24:10– How coaching helps construction owners grow sustainably

30:35– Why construction struggles with diversity & inclusion

36:25 – Attracting more women & young professionals into the industry

42:00 – The importance of leadership & mindset for success

48:15 – Key takeaways for building a stronger construction business

For more information about anything in this

episode, head to https://www.gavin-coyle.com/

I'm The Gaffer, hosted by industry expert Gavin Coyle, which is the essential podcast for construction people. It offers insider insights, expert interviews, and actionable strategies to blueprint unprecedented success in the dynamic world of construction. Whether you are

still ‘on the tools’, just getting started, a seasoned site manager focused on large-scale project management, or a fast-growth building industry entrepreneur/developer this podcast is for you. Gavin's guests, ranging from influential thought leaders to boots-on-the-ground practitioners, share their stories, successes, and failures and offer invaluable lessons and tips,

allowing you to have a 360-degree view of the construction landscape. This podcast is a must-have shared learning space for any person looking to achieve success in the building industry. As a construction person, this podcast is your go-to source for navigating the complexities of the construction industry, where success is not just built; it's crafted with precision, passion, and the right knowledge.

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