Credit Management Secrets: How Sharon Farrell Helps Construction SMEs Thrive

I'm The Gaffer

In this episode of I'm the Gaffer, host Gavin Coyle sits down with Sharon Farrell, the CEO of Face Credit Consultancy. With decades of experience in credit and risk management, Sharon shares her inspiring journey from working in small businesses to leading roles in multinationals, and ultimately founding her own consultancy. Today, she’s dedicated to helping construction SMEs master cash flow, reduce risks, and build stronger financial foundations.

They dive into: The critical role of credit management for small businesses, common pitfalls

that trip up construction owners, and proven strategies to ensure timely payments. Sharon also breaks down industry-specific challenges—like the differences between construction and hospitality—and offers actionable advice to keep your business thriving.

Episode Highlights:

00:00– Introduction & welcome to Sharon Farrell, CEO of Face Credit Consultancy

02:00– Sharon’s journey: from SMEs to multinationals and launching her consultancy

06:00– Why credit management is a make-or-break factor for small business success

10:00– Common credit management mistakes and how to steer clear of them

15:00– How Face Credit Consultancy transforms client processes for better results

20:00– Industry challenges: construction vs. hospitality unpacked

25:00– Practical tips for setting credit terms and boosting cash flow

30:00– The role of credit cards in business—do’s and don’ts

35:00– Key takeaways for construction business owners

Connect with Sharon Farrell

Website: https://facecredit.ie/

LinkedIn: https://www.linkedin.com/in/sharon-farrell-41829128/

For more information about anything in this episode head to

https://www.gavin-coyle.com/

I'm The Gaffer, hosted by industry expert Gavin Coyle, is the essential podcast for construction people, offering insider insights, expert interviews, and actionable strategies to blueprint unprecedented success in the dynamic world of construction. Whether you are still ‘on the tools’, just getting started, a seasoned site manager focused on large-scale project management, or a fast-growth building industry entrepreneur/developer this podcast is for you.

Gavin's guests, ranging from influential thought leaders to boots-on-the-ground practitioners, share their stories, successes and failures, and offer invaluable lessons and tips, allowing you to have a 360-degree view of the construction landscape. This podcast is a must have shared learning space for any person looking to achieve success in the building industry.

As a construction person, this podcast is your go-to source for navigating the complexities of the construction industry where success is not just built; it's crafted with precision, passion, and the right knowledge.

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