Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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E322 - How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B (Janet Mesh, CEO + Co-Founder of Aimtal)
Manage episode 396281362 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B.
Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.
Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.
…
continue reading
Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.
Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.
415 episodes
Share
Manage episode 396281362 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B.
Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.
Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.
…
continue reading
Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.
Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.
415 episodes
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Similar to Inbound Back Office
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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