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E350 - Marketing Agility is the #1 Factor in Success (Brooke MacLean, Marketwake)
Manage episode 414732968 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Habits and routines are great, right?
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You're only hurting yourself by not evaluating this regularly!
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LinkedIn
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continue reading
That is, until they stop serving you.
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Manage episode 414732968 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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That is, until they stop serving you.
Many times you don't even notice that your habits are no longer serving you.
You're only hurting yourself by not evaluating this regularly!
On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services to industries including healthcare, SaaS, FinTech, and eCommerce.
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continue reading
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You'll learn:
- What marketing agility actually means
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- What metrics to look at to determine if what you're doing is still serving you
- How to work with clients who are not comfortable with agility
You can find Brooke at Marketwake and on socials:
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Similar to Inbound Back Office
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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