Player FM - Internet Radio Done Right
Checked 9M ago
Added seven years ago
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Podcasts Worth a Listen
SPONSORED
T
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
24:10
Play Later
Play Later
Lists
Like
Liked24:10
Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
E361 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)
Manage episode 427335312 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you a "profit first" agency?
Well, maybe you shouldn't be...
What if there was a better way to maximize your profits while putting other metrics first?
On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency.
Garrett has a different take on structuring your P&L for every phase of your business.
On this episode, you'll learn:
You can find Garrett at Directive Consulting and on socials:
LinkedIn
https://garrettmehrguth.com/
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
Well, maybe you shouldn't be...
What if there was a better way to maximize your profits while putting other metrics first?
On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency.
Garrett has a different take on structuring your P&L for every phase of your business.
On this episode, you'll learn:
- The first step to maximizing your profits
- How to structure your P&L depending on your phase of business
- The top performance benchmarks to track
You can find Garrett at Directive Consulting and on socials:
https://garrettmehrguth.com/
If you liked this episode, please leave us a review on Apple Podcasts!
415 episodes
Manage episode 427335312 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you a "profit first" agency?
Well, maybe you shouldn't be...
What if there was a better way to maximize your profits while putting other metrics first?
On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency.
Garrett has a different take on structuring your P&L for every phase of your business.
On this episode, you'll learn:
You can find Garrett at Directive Consulting and on socials:
LinkedIn
https://garrettmehrguth.com/
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
Well, maybe you shouldn't be...
What if there was a better way to maximize your profits while putting other metrics first?
On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency.
Garrett has a different take on structuring your P&L for every phase of your business.
On this episode, you'll learn:
- The first step to maximizing your profits
- How to structure your P&L depending on your phase of business
- The top performance benchmarks to track
You can find Garrett at Directive Consulting and on socials:
https://garrettmehrguth.com/
If you liked this episode, please leave us a review on Apple Podcasts!
415 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.