The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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1 Close Encounters with UFO Hot Spots: Area 51, Roswell, and the Great ET Road Trip 39:50
39:50 
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LikedThe truth is out West! Weāre hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswellās infamous crash site, Area 51ās eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reportingāfrom strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe youāll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots youāll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little AāLeāInn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .ā¦
Recession-Proofing Your Organization Part 2 of 2
Manage episode 464986950 series 3607269
Content provided by Randall Craig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Randall Craig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Closing up our Q&A on recession proofing strategies and cash management best practices.
Topics include:
š”Improving efficiencies
š”Scenario planning
š”Back-pocket options to consider if a situation is dire. (And more.)
34 episodes
Recession-Proofing Your Organization Part 2 of 2
Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
ShareManage episode 464986950 series 3607269
Content provided by Randall Craig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Randall Craig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Closing up our Q&A on recession proofing strategies and cash management best practices.
Topics include:
š”Improving efficiencies
š”Scenario planning
š”Back-pocket options to consider if a situation is dire. (And more.)
34 episodes
All episodes
Ć
I
Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
1 Driving Change, Impact, and Growth in Your Organization: Part 3 30:07
30:07 Play Later Play Later Lists Like Liked30:07
Play Later Play Later Lists Like LikedWrapping up with part 3 on creating change that sticks. Topics include: What is the appropriate timing and method of acknowledging the negative impact of a change? Incremental changes vs transformative change? Partner Dynamics: How can partners set up their relationship to avoid conflicts and allow for necessary change to roll out?ā¦
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Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
1 Driving Change, Impact, and Growth in Your Organization: Part 2 24:47
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Play Later Play Later Lists Like LikedContinuing with part 2 of 3 on driving meaningful and sustainable change towards a more successful organization. C Topics include: ā³ What happens to objectives and performance reviews when an organization pivots? ā³ Incremental changes vs transformative change? ā³ When and how should an organization communicate change?ā¦
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Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
1 Driving Change, Impact, and Growth in Your Organization: Part 1 24:54
24:54 Play Later Play Later Lists Like Liked24:54
Play Later Play Later Lists Like LikedHow can we drive impact throughout the organization, and have it stick? Letās go beyond traditional change management, and explore a number of additional concepts. Topics include: ā³ The impact and role of a multi-modal approach to change management: Communication/Coaching/Training/Monthly reinforcement/Events/etc. ā³ Internal vs external execution: When to use ā and not use ā external resources. ā³ Getting to neutral vs getting ahead: Using change management to drive competitive differentiation, impact, and growth.ā¦
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1 Pricing Strategy for Service Businesses: Part 2 36:26
36:26 Play Later Play Later Lists Like Liked36:26
Play Later Play Later Lists Like LikedDoes this sound like you: āAre my rates too lowā¦ or too high?ā āIs it too soon to raise my fees?ā āHow do I justify my rates?ā¦. And should I have to?ā Topics include: ā³ Pricing per participant ā³ Subcontracting ā³ The connection between pricing strategy and marketing strategy, and ā³ How to communicate that your organization is a high-end brand (and worth high-end pricing)ā¦
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Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
1 Pricing Strategy for Service Businesses: Part 1 36:09
36:09 Play Later Play Later Lists Like Liked36:09
Play Later Play Later Lists Like LikedDoes this sound like you: āAre my rates too lowā¦ or too high?ā āIs it too soon to raise my fees?ā āHow do I justify my rates?ā¦. And should I have to?ā Topics include: ā³ Demystify pricing strategies ā³ Explore the tactical parameters, and ā³ Getting clear on the value your organization offers
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1 Business Development for Firms: Part 3 or 3 28:17
28:17 Play Later Play Later Lists Like Liked28:17
Play Later Play Later Lists Like LikedMore fundamental marketing frameworks to focus your business development strategy. Topics include: ā³ How to measure the success of your business development initiatives, and when change may be needed? ā³ Is the juice worth the squeeze when it comes to your bus dev investments? ā³ How might an emphasis on (or lack thereof on) in-house training investment impact the firm brand? ā³ DEI, ESG, and other trends on bus dev.ā¦
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35:23 Play Later Play Later Lists Like Liked35:23
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Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
1 Business Development for Firms: Part 1 of 3 28:41
28:41 Play Later Play Later Lists Like Liked28:41
Play Later Play Later Lists Like LikedFirms are built through relationships and thought leadership, but can we be more strategic with our efforts? Topics include: ā³ Growing your firm through thought leadership ā³ The time investment required to create thought leadership vs billable hours ā³ The shared responsibilities of Marketing, HR, and IT in the bus dev process, and ā³ Business development training opportunities for professional servicesā¦
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Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
1 Developing Your Culture with Work-from-Home Teams Part 2 of 2 28:03
28:03 Play Later Play Later Lists Like Liked28:03
Play Later Play Later Lists Like LikedCompleting our Q&A on corporate culture and work-from-home teams. Topics include: š”The impact that recordings of virtual meetings have had on working relationships. š”Repurposing the āsavingsā from work-from-home employees to employee perks. š”The impact and ethics of āmoonlightingā by both employees and organizational leaders.ā¦
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Play Later Play Later Lists Like LikedHybrid and work-from-home are here to stay, but how can leaders build a strong culture, and ensure that team members are accountable? Topics include: š” How to create your desired corporate culture. š” Hiring for work-from-home roles. š” How to teach the right habits and behaviors to work from home employees (and more).ā¦
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Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
1 Business Growth Coaching: Worth it or Waste of Time? Part 2 37:58
37:58 Play Later Play Later Lists Like Liked37:58
Play Later Play Later Lists Like LikedWe continue with part 2 on demystifying the coaching industry. Topics include: ā³ How to find the right fit coach ā³ How to get the most out of that coaching relationship, and ā³ Who should decide what to work on: the client or the coach?
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Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
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41:46 Play Later Play Later Lists Like Liked41:46
Play Later Play Later Lists Like LikedToday, it seems everyone is a coach. So in this session, we are calling out the ācoaching industryāā¦ on its proliferation, value, and fees. We see cheap coaches aplenty, and then there are also exceptionally expensive ones ābut are they effective? Letās put Randall in the hotseat and explore the differences in approach and value, and how clients can get the best from their coaching relationship.ā¦
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Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
1 Marketing and Competitive Advantage Part 3 of 3 24:54
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Play Later Play Later Lists Like LikedWe wrap up part 3 this week on marketing strategies for competitive advantage. Catch the full episode š https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage Topics include: Frameworks to refresh your marketing, how to use IP in your marketing strategy, and how our content can compete with the AI ājunkificationā of the internet.ā¦
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1 Marketing and Competitive Advantage Part 1 of 3 26:45
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Play Later Play Later Lists Like LikedMarketing takes time, costs money, and it doesnāt exist in a vacuum... So how can you differentiate? š¤ Catch the full episode š https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage In this episode we explore marketing approaches that build competitive differentiation for your organization.ā¦
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Similar to Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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continue reading
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