Selling is Helping | Dave Lorenzo on Business of Design Podcast | 849

Inside BS Show with The Godfather and Nicki G.

Many designers earn under $100,000 because they undervalue their expertise. Dave Lorenzo shows how reframing sales as service frees you to charge what your results deserve. He outlines a referral strategy that targets only high-end partners and supplies them with proof that you deliver white-glove outcomes. Education marketing—quick how-to videos and monthly webinars—positions you as the obvious choice when budgets are serious. Negotiation discipline and selective discounting keep profit healthy while protecting your brand.

What You’ll Discover Today

1. Why “selling is helping” changes everything
2. How self-esteem drives pricing—and how to raise both
3. Building a shock-and-awe referral kit that lands premium projects
4. Using videos and webinars to attract ideal clients
5. When and how to discount without devaluing your work

Key Topics Discussed

• Mindset shift from fear of selling to confident service
• Setting fees at least ten percent higher than comfort level
• Selecting and nurturing top-tier referral sources
• Structuring Zoom intro calls and follow-up packets
• Education marketing for designers
• Hiring a business manager to negotiate on your behalf
• Strategic discounting tied to long-term upside

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