Is AI Killing Creativity? Why Marketing Still Needs a Human Touch with Ashley Dibiase

Inside Marketing with MarketSurge

If you’ve ever felt like content marketing is just posting random things and hoping for engagement… this episode is your wake-up call.

This week, Ashley DiBiase, founder & CEO of Dash of Social, joins us to break down how she built a full-service marketing agency from her college dorm room — and why content ecosystems, not content chaos, are the key to sustainable growth.

From TEDx speaker to 40 Under 40 honoree to integrated marketing partner for nonprofits, startups, and scaling brands — Ashley proves that marketing doesn’t have to be overwhelming to be effective.

💡 What You’ll Learn:
• The “Content Marketing Trifecta” — Social, Email, and Blogging done right
• Why personal brand = business growth (and how to build one with purpose)
• How to work with AI without sounding robotic
• The best process for defining your voice and scaling content without burning out
• Why most businesses don’t need more content — they need better connections

👉 Key Highlights:
✅ Marketing Ecosystem Strategy – Aligning channels to drive consistent leads
✅ Real-Talk on AI – When to use it, when to ditch it, and how to keep content human
✅ Creative Process Behind the Scenes – Where inspiration actually comes from
✅ Who Should DIY vs. Who Should Outsource – Practical advice for business owners

📇 Guest Info – Ashley DiBiase
🌐 Website: https://dashofsocial.com

📧 Email: [email protected]

🔗 LinkedIn: https://www.linkedin.com/in/ashleyjeanmason

📱 Social: @DashofSocial on all major platforms

🎙️ Hosted by Reed Hansen
Chief Growth Officer, MarketSurge
📅 Book a strategy session: https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

🌐 Website: https://marketsurge.io

🎧 Podcast: https://marketsurge.transistor.fm

📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging