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Ep 66 : Gautham Vadakkepatt on Retail Transformation,Sustainable Retailing, Responsible Marketing
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Can advertising benefit women’s development? Could you share few insights with our audiences from your paper?
How is 'Centre for Retail Transformation' supporting retailers esp. startups, SMBs. What is role of technology and data in retail transformation ?
What is the path forward for Sustainable Retailing ? Could you share with our audiences some actions, challenges as well as mechanisms retailers can utilize to enable this
What are the top two Retail Trends to watch out for in 2022?
Gautham answers the above questions, as he talks about transforming retail . Gautham Vadakkepatt is an Associate Professor| of Marketing at George Mason University - School of Business . He is also a Founding Director of Center for Retail Transformation & a Top Retail Influencer.
Please Connect with Gautham on https://www.linkedin.com/in/gauthamvadakkepatt/
Please Email Gautham on [email protected]
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
The Conversation
0:00 Preview & Intro to Gautham
01:23 Paper on Women's Development & Advertising
09:53 Centre for Retail Transformation- Supporting SMB Retailers & Startups
16:47 Shop Local & Strengths of Neighbourhood SMB Retailers
24:09 Way Forward for Sustainable Retailing
31:02 Top Two Game-Changing Trends in Retail
36:31 Rapid Fire - Personally Speaking with Gautham
41:32 Connect with Gautham
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#retailtransformation #sustainableretailing #responsiblemarketing
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