Ep 88 : Aaron Ahuvia on Brand Love, Things We Love - Insights from Marketing, Psychology & Neuroscience

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

Why do people love things? Can you really love a thing like you love a person?

What are the main reasons people fall in love with brands and things?

How can companies get consumers to love their products more?

How future technology will create much greater levels of emotional attachment between people and things?

Why do we love music?

Aaron Ahuvia, Ph.D. answers the above questions and many more. Dr. Ahuvia is the world’s leading expert on brand love, a topic he pioneered and has worked on since 1990. Dr. Aaron Ahuvia is the Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University’s Kellogg College of Business where along with conducting original research, he assisted Professor Phillip Kotler with a revision of his classic textbook.

Please follow/connect on Linkedin : https://www.linkedin.com/in/aaronahuvia/

Please visit Dr Aaron's Website : https://thethingswelove.com/

Aaron Ahuvia’s book : https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [email protected]

Index

00:00 Preview & Introduction to Dr. Aaron Ahuvia

03:01 From World's First Dating Service to Brand Love

08:00 Why People Love Things

11:11 Most Loved Brands - Being Fabulous & Different Isn't Enough

19:13 How Can Brands Create Love - 3 Kinds of Connection

26:17 Mobile Phone Love - Makes All 3 Connections

28:18 Evolutionary Basis of Love in Humans & Some Animals

35:45 Future Trends In Love of Things

39:45 Love of Categories, Creating More Love Than Competition

47:55 Why We Love Music

51:16 Rapid Fire - Personally Speaking with Professor Aaron Ahuvia

55:39 Connecting with Dr Ahuvia

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

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