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Ep 89 : Jamie Turner on Marketing Success Through One to One Marketing, Unspoken Rules of Leadership
Manage episode 342559696 series 3273085
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Why the traditional sales funnel no longer works―and what’s replacing it? How the customer journey can be leveraged to grow sales
How can we use one-to-one marketing, and how they leverage it for growth
What is the important role privacy plays in a one-to-one marketing campaign? What fears consumers have about privacy―and how address those concerns?
What are the unspoken rules of leadership ? How does one discovering your authentic self for better leadership ?
Jamie answers above questions and more as he encourages us to make a shift from mass marketing to one to one marketing. Jamie Turner is an author, professor, speaker, global consultant and network TV news contributor who has helped The Coca-Cola Company, AT&T, Holiday Inn, and other international brands solve complex marketing and business problems.
He speaks about business, marketing, persuasion, and leadership at events, trade shows, and corporations around the globe.
Please connect with him on Linkedin https://www.linkedin.com/in/askjamieturner/
Please visit his websites
https://jamieturner.live
https://unspokenrules.live
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
INDEX
00:00 Preview & Introduction to Jamie
01:50 Audience of One, Why Marketing is Broken
06:45 Using Data for Hyper-Targeting Customers
16:09 Consumer Privacy - Cost vs Benefit
19:35 Consumer Privacy Went Away in Mid-1960s
21:08 Mindset of One to One Marketing- Incremental Change
24:14 Using Data for Insights, Coca Cola Case Study
30:00 Unspoken Rules of Leadership - Focus on Mindset
33:46 Leadership - Need for Self Awareness
39:15 Leadership - Move Towards Discomfort , Your World Expands
40:35 Leadership - Work on the First Line of Code
43:06 Rapid Fire - Personally Speaking with Jamie Turner
45:47 Connecting with Jamie Turner
One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy.
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