Why Storytelling Sells: Tim Medina on Brand Clarity, Content that Hits, and Building with Purpose

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What do you get when you mix bold storytelling, creative vulnerability, and deeply held values? You get Tim Medina, co-founder of Stump and Root, and one of the most thoughtful voices in branding and content strategy today.

In this episode of Just Some BS, we dive deep into how Tim helps businesses find their why, tell compelling stories through design and video, and move customers to action without gimmicks or gross marketing tactics.

🎯 We unpack:

• Most brands fail because they hide behind templates and avoid vulnerability
• How to stop hiding behind logos and start showing your damn face
• The power of personal brand in the B2B space—and why business owners need to get uncomfortable
• How Tim’s own story (and faith) drives everything from design to content strategy
• Why every business should ask 5 Whys before posting
• Whydoes he believe ithat f you can sell fake rocks, you can sell anything
• What makes storytelling “scroll-stopping,” and what just makes noise
• The new age of EGC (employee-generated content) and FaceTime-style human content

This episode is for the creators, business owners, and brand builders who don’t want to play it safe, and know there’s more power in being real than being perfect.

🧠 Connect with Tim:
🔗 stumpandroot.co
📱 @stumpandrootco on Instagram
👤 Timothy Medina on LinkedIn

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