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The Revolutionary Journey of Natracare: How One Woman Susie Hewson Changed Feminine Hygiene Forever
Manage episode 478161919 series 2935024
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When Susie Hewson watched a TV program about chlorine bleaching in paper products in 1989, she never imagined it would launch a 35-year journey revolutionizing feminine hygiene. As founder of Natracare, Susie transformed an industry by creating certified organic, compostable period products free from toxins and plastics at a time when women entrepreneurs faced extraordinary barriers.
The environmental impact is striking—Natracare customers prevent plastic equivalent to a blue whale from entering marine environments annually just by choosing sustainable products. But Susie's fight extended beyond creating alternatives; she faced corporate lawyers attempting to silence her advocacy and banks refusing loans to women entrepreneurs. Through persistence and unwavering integrity, she built a company embodying her personal values while educating consumers about hidden dangers in conventional products.
Particularly alarming is Susie's revelation about regulatory oversight—agencies like the FDA don't conduct independent research but rely on industry-provided data to determine product safety. This explains why harmful ingredients remain on shelves for decades before being recognized as dangerous. She urges consumers to look beyond marketing claims for legitimate certifications like the Global Organic Textile Standard (GOTS), warning specifically about "bamboo" products that undergo toxic processing despite eco-friendly marketing.
At 72, Susie embodies the benefits of conscious living with "the cardiovascular system of a 35-year-old." Her journey demonstrates how one person's determination can create lasting change, not just in an industry but in how we approach our health and environmental impact. Through Natracare's "Be Kind" project and commitment to donating 1% of turnover to environmental causes, she reminds us that meaningful impact often starts with simple, thoughtful choices.
Ready to make healthier choices for yourself and the planet? Visit www.natracare.com to learn more about certified organic, sustainable period products and join a movement that's been challenging industry standards since 1989.
Where to Find Natracare:
Instagram | https://www.instagram.com/natracare/
Facebook | https://www.facebook.com/Natracare
Website | https://www.natracare.com/
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Chapters
1. Preventing Plastic Pollution Through Period Products (00:00:00)
2. Meet Susie Hewson: Founder of Nature Care (00:01:05)
3. Entrepreneurship in the Pre-Internet Era (00:04:19)
4. Technology as a Tool, Not a Replacement (00:09:23)
5. Battling Corporate Giants for Women's Health (00:18:14)
6. The Hidden Dangers in Feminine Products (00:30:57)
7. Making a Difference Through Small Choices (00:47:54)
8. Health, Resilience, and Staying Young at 72 (01:06:49)
9. Bristol Invitation and Final Thoughts (01:13:25)
111 episodes
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