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Episode 77: The future of the digital shelf with Coca-Cola's Lindsey Aitken

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Manage episode 463432711 series 2148549
Content provided by Kantar Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

With competition for the digital shelf at an all-time high, how can you make your products stand out, look attractive, and drive conversions? Lindsey Aitken, senior director of ecommerce planning at Coca-Cola, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 77 of Kantar’s Retail Sound Bites to discuss the future of the digital shelf.

Have a topic you’d like us to cover? Contact us at Kantar’s Retail Sound Bites Podcast.

Contact Barry: Email | LinkedIn

Contact Rachel: Email | LinkedIn

https://www.wsj.com/business/retail/food-fight-with-kroger-spells-trouble-for-albertsons-279eb4b8?mod=retail_news_article_pos5

https://www.cnbc.com/2024/12/05/dollar-general-tests-same-day-delivery-as-discounter-chases-walmart.html

https://chainstoreage.com/2025-look-ahead-year-retail-tech

RFK Jr.’s regulatory earthquake: Five impacts on FMCGs

https://www.numerator.com/resources/blog/walgreens-store-closures-hit-home/

Taco Bell is testing a beverage concept called Live Más Café

  continue reading

102 episodes

Artwork
iconShare
 
Manage episode 463432711 series 2148549
Content provided by Kantar Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

With competition for the digital shelf at an all-time high, how can you make your products stand out, look attractive, and drive conversions? Lindsey Aitken, senior director of ecommerce planning at Coca-Cola, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 77 of Kantar’s Retail Sound Bites to discuss the future of the digital shelf.

Have a topic you’d like us to cover? Contact us at Kantar’s Retail Sound Bites Podcast.

Contact Barry: Email | LinkedIn

Contact Rachel: Email | LinkedIn

https://www.wsj.com/business/retail/food-fight-with-kroger-spells-trouble-for-albertsons-279eb4b8?mod=retail_news_article_pos5

https://www.cnbc.com/2024/12/05/dollar-general-tests-same-day-delivery-as-discounter-chases-walmart.html

https://chainstoreage.com/2025-look-ahead-year-retail-tech

RFK Jr.’s regulatory earthquake: Five impacts on FMCGs

https://www.numerator.com/resources/blog/walgreens-store-closures-hit-home/

Taco Bell is testing a beverage concept called Live Más Café

  continue reading

102 episodes

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