It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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Episode 78: Growth-centered category management with Stephen Aramburu of Nestlé
Manage episode 465127768 series 2148549
Content provided by Kantar Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Storytelling is crucial in category strategy, creating narratives that resonate with consumers, retailers, and internal teams, aiming for a triple win. Stephen Aramburu, category strategy manager, frozen meals, Nestlé, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 78 of Kantar’s Retail Sound Bites to discuss identifying growth opportunities in category management, and product innovation in the face of trends like GLP-1.
Have a topic you’d like us to cover? Contact us at Kantar’s Retail Sound Bites Podcast.
Contact Barry: Email | LinkedIn
Contact Rachel: Email | LinkedIn
https://www.nytimes.com/2025/01/27/technology/what-is-deepseek-china-ai.html
https://www.retaildive.com/news/dollar-general-expanding-private-label-clover-valley/738339/
Here's why Dutch Bros outperformed Starbucks last year
Walmart will now let suppliers test products in its customers' homes
Danone’s yogurt sales surge among US consumers using GLP-1 drugs | Food Dive
102 episodes
Share
Manage episode 465127768 series 2148549
Content provided by Kantar Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Storytelling is crucial in category strategy, creating narratives that resonate with consumers, retailers, and internal teams, aiming for a triple win. Stephen Aramburu, category strategy manager, frozen meals, Nestlé, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 78 of Kantar’s Retail Sound Bites to discuss identifying growth opportunities in category management, and product innovation in the face of trends like GLP-1.
Have a topic you’d like us to cover? Contact us at Kantar’s Retail Sound Bites Podcast.
Contact Barry: Email | LinkedIn
Contact Rachel: Email | LinkedIn
https://www.nytimes.com/2025/01/27/technology/what-is-deepseek-china-ai.html
https://www.retaildive.com/news/dollar-general-expanding-private-label-clover-valley/738339/
Here's why Dutch Bros outperformed Starbucks last year
Walmart will now let suppliers test products in its customers' homes
Danone’s yogurt sales surge among US consumers using GLP-1 drugs | Food Dive
102 episodes
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Similar to Kantar Retail Sound Bites
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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