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Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch
Manage episode 447527495 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.
In this episode, we discuss:
- Implementing Consent Mode V2
- Using Enhanced Conversions
- Collecting first-party data whenever you can
Dive in:
[07:54] Google Ads changes driven by new privacy legislations.
[09:53] Cookie consent tools integrate with Google's ad system.
[14:12] Google uses first-party data despite cookie declines.
[17:33] Collect data to enhance user experience and ads.
[19:47] Shopify collects data easily integrating with platforms.
[24:08] Time changes carefully to avoid data misalignment.
[25:43] Insider Tips from Ian!
Find the notes here: https://keepopt.com/228
Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
257 episodes
Share
Manage episode 447527495 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.
In this episode, we discuss:
- Implementing Consent Mode V2
- Using Enhanced Conversions
- Collecting first-party data whenever you can
Dive in:
[07:54] Google Ads changes driven by new privacy legislations.
[09:53] Cookie consent tools integrate with Google's ad system.
[14:12] Google uses first-party data despite cookie declines.
[17:33] Collect data to enhance user experience and ads.
[19:47] Shopify collects data easily integrating with platforms.
[24:08] Time changes carefully to avoid data misalignment.
[25:43] Insider Tips from Ian!
Find the notes here: https://keepopt.com/228
Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
257 episodes
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Similar to Keep Optimising
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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