The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Daily Deals
Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy
Manage episode 448703223 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit.
Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai.
In this episode, we discuss:
- Why a multiplatform content strategy is important
- Using AI tools for content creation efficiency
- Maintaining the human touch in your content
Dive in:
[04:59] iPhone age boosted social media accessibility and challenges.
[07:56] Adapting content for social media is essential.
[11:29] Video's promotional value in eCommerce is debated.
[16:09] Plan social media strategy based on presence.
[19:05] Good technical setup pays off; AI aids cleaning.
[22:18] Tools like Synthesia, HeyGen becoming ubiquitous.
[25:46] AI-generated content must be clearly labeled, critical.
[27:29] Insider Tips from James!
Find the notes here: https://keepopt.com/229
Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
260 episodes
Share
Manage episode 448703223 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit.
Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai.
In this episode, we discuss:
- Why a multiplatform content strategy is important
- Using AI tools for content creation efficiency
- Maintaining the human touch in your content
Dive in:
[04:59] iPhone age boosted social media accessibility and challenges.
[07:56] Adapting content for social media is essential.
[11:29] Video's promotional value in eCommerce is debated.
[16:09] Plan social media strategy based on presence.
[19:05] Good technical setup pays off; AI aids cleaning.
[22:18] Tools like Synthesia, HeyGen becoming ubiquitous.
[25:46] AI-generated content must be clearly labeled, critical.
[27:29] Insider Tips from James!
Find the notes here: https://keepopt.com/229
Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
260 episodes
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Daily Deals
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Similar to Keep Optimising
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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…
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…
continue reading
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…
continue reading
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continue reading
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