Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3

Keep Optimising

Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

6M ago 33:24

MP3•Episode home

Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years.

In this episode, we discuss:

Mapping content against the customer journey
Actively thinking about the customer journey, or role-playing
How content should serve both SEO and conversion goals

Dive in:

[06:14] Mapping on-site content to customer journey.

[08:37] User journey encompasses emotional journey with brand.

[10:27] Understanding customers ensures effective content creation journey.

[15:23] SEO content must be user-friendly and adaptable.

[18:05] Involve customer service in content creation process.

[21:07] Adaptable strategies enhance organic content flow efficiency.

[22:53] Insider Tips from Hannah!

Find the notes here: https://keepopt.com/230

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

257 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas