Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab

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6M ago 29:33

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Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you.

In this episode, we discuss:

Why understanding your audience is the first step
The importance of a simple, strategic calendar
Revisiting and updating content
How AI can help you

Dive in:

[05:18} eCommerce content has short shelf life challenges.

[08:09] Create content pillars based on key topics.

[13:19] Understand audience motivations for targeted marketing.

[14:17] Visualize and understand your ideal customer.

[17:29] eCommerce changes fast; prioritize simple content planning.

[19:03] Feel free to use AI for generating ideas but make sure to make the content your own.

[20:23] Insider Tips from Abby!

Find the notes here: https://keepopt.com/231

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas