#291 Taki Moore - How to Build a $1M Coaching Business Without Sales Calls or Funnels

Kickoff Sessions

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Do you really need sales calls to grow a 7-figure coaching business?
In my latest episode with Taki Moore, we challenge the traditional model.
He’s built a $37M coaching business without relying on sales calls, complex funnels, or endless nurture.
Instead, he focuses on:
- Marketing that builds desire before you pitch
- Offers that close silently using a simple Google Doc
- Systems that prioritize leverage, not burnout
- Building “brandwidth” so people are ready to buy before you speak
This isn’t about being anti-sales call.
It’s about asking a better question:
What if your marketing was strong enough that you didn’t need one?

(00:00) Why Taki Fired His Sales Team
(04:33) What Buyers Actually Want
(08:28) How to Sell Without Calls or Chat
(11:32) The End of Sales Funnels
(13:54) The Biggest Problem in Sales
(17:35) The Power of “Brandwidth”
(21:04) Turning Content Into Buyers
(24:38) Escaping Offer Procrastination
(31:46) How Taki Delivers Client Results
(35:14) How Taki Moore Leverages AI
(38:55) Solving the Right Problems
(41:31) The “Big Easy” Framework
(44:06) Why Physical Tools Still Matter
(45:20) Events That Drive Retention, Ascension, and LTV
(50:28) Designing Engaging Events
(55:07) Adapting Events to Match Client Stages and Energy
(58:26) The Sensei Session Model
(59:39) Creating Emotional Anchors

Support the show

Chapters

1. Killing The Sales Team (00:00:00)

2. Sell By Chat: Breaking The Rules (00:04:10)

3. The Truth About Marketing & Sales (00:08:38)

4. Brand Width: Minutes Of You They Consume (00:16:12)

5. Building Bridges To Conversion (00:21:28)

6. Overthinking vs. Quick Implementation (00:27:21)

7. Getting Amazing Client Results (00:34:06)

8. Masterminding: The Perfect Event Structure (00:41:44)

9. Creating Community & Connection (00:56:48)

10. Final Thoughts & Appreciation (01:01:50)