91 - 2024: Kickstarter or Shopify? The 3 Things to Consider

Launch and Scale®

In today’s episode, we delve deep into the crucial decision every entrepreneur faces: selecting the right platform for launching their product. We weigh the pros and cons of two major players, Kickstarter and Shopify, guiding you through the maze of product platform fit, investment considerations, and strategic planning for your launch.

Key Discussions:

1. Product Platform Fit:

• Understanding Kickstarter's audience demographics (age, geography, psychographics).
• Exploring trending product categories on Kickstarter including technology, board games, design, and fashion.
• Evaluating your product’s alignment with Kickstarter’s unique audience and categories.

1. Investment for a $100K Launch:

• Vanity metrics vs. reality in Kickstarter campaigns.
• The real costs of a successful Kickstarter launch, including audience building and marketing.
• Comparing the controlled and predictable launch strategy on Shopify with the variable nature of Kickstarter.
• A detailed breakdown of costs for both Kickstarter and Shopify launches.

1. Fundraising Goals & Order Quantities:

• Assessing the actual fundraising needs for your startup.
• The dilemma of Minimum Order Quantity (MOQ) for startups.
• Weighing the pros and cons of Kickstarter’s fundraising model against the Direct-to-Consumer approach on platforms like Shopify.

Conclusion:

We conclude with a reflection on the vital aspects to consider when choosing between Kickstarter and Shopify. Whether it’s aligning with Kickstarter’s community or opting for a more controlled, scalable approach with Shopify, the decision shapes your brand’s path.

Special Offers:

• Take our tailored Kickstarter vs. Shopify quiz to find the best fit for your product.
• Schedule a Million Dollar D2C Brand Launch and Scale Session with our team to create a custom blueprint for your brand’s success.

Next Steps:

• Visit [Podcast Website] for detailed show notes and resources.
• Don’t forget to subscribe for more insights on building a successful brand.