The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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1 My mission to change the narrative of mental health | Glenn Close 13:44
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LikedLegendary actor and mental health advocate Glenn Close is on a quest to change how we think about mental health, starting with her decision to speak out about her own family's struggles — a brave choice considering the stigma that pervades the topic. This week, we're revisiting this sweeping conversation with TEDWomen curator Pat Mitchell, where Close shares the inspiration behind the advocacy group she founded to combat the crisis, underscoring the transformative power of community and the critical need for comprehensive mental health care systems. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at ted.com/join Hosted on Acast. See acast.com/privacy for more information.…
92: The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales
Manage episode 387679558 series 2511796
Content provided by Khierstyn Ross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Khierstyn Ross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we're diving into a topic that can work wonders for your online business - "The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales." If you're wondering how to breathe new life into your email list and uncover hidden revenue streams, you're in the right place.
Next Steps:
- Visit LaunchandScale.co for detailed show notes and resources.
- Don’t forget to subscribe for more insights on building a successful e-commerce brand.
- Schedule a Million Dollar D2C Brand Launch and Scale Session with our team to create a custom blueprint for your brand’s success.
98 episodes
ShareManage episode 387679558 series 2511796
Content provided by Khierstyn Ross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Khierstyn Ross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we're diving into a topic that can work wonders for your online business - "The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales." If you're wondering how to breathe new life into your email list and uncover hidden revenue streams, you're in the right place.
Next Steps:
- Visit LaunchandScale.co for detailed show notes and resources.
- Don’t forget to subscribe for more insights on building a successful e-commerce brand.
- Schedule a Million Dollar D2C Brand Launch and Scale Session with our team to create a custom blueprint for your brand’s success.
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Launch and Scale®
1 100 - “Ads Don’t Work Anymore” | Facebook and Instagram Ad Strategy 2024 8:49
8:49 Play Later Play Later Lists Like Liked8:49
Play Later Play Later Lists Like LikedWelcome to the 100th Episode of the Launch and Scale Podcast! Celebrating our milestone episode with a topic crucial for every e-commerce entrepreneur: "Ads Don't Work Anymore" - a deep dive into Facebook and Instagram ad strategies for 2024. In Today's Discussion: We tackle the common perception that ads on Facebook and Instagram are losing their effectiveness. Explore the significant changes in Shopify's integration with Facebook and Instagram ads and how they impact your business. Address the key question: Why do many feel that ads don't work anymore? Understanding the Shift: Analyze the current trends in social media advertising and how they differ from past strategies. Examine how consumer behavior and algorithm changes are influencing ad performance. Strategies for Success: Learn actionable strategies to make your ads work effectively in the current landscape. Discuss the importance of adapting your approach to stay ahead in the dynamic world of online advertising. Avoiding Common Mistakes: Identify the pitfalls that many businesses encounter with Facebook and Instagram ads. Understand how to avoid these mistakes to optimize your ad campaigns for better results. Key Takeaways: Gain insights into why some ads fail and how to pivot your strategy for success. Learn the importance of evolving with the platform changes and consumer expectations. Discover how to view ads as a part of your broader Shopify journey. For Our E-commerce Entrepreneurs: Whether you are just starting out or looking to refine your ad strategies, this episode offers valuable insights and advice. Equip yourself with the knowledge to navigate the changing landscape of social media ads. Additional Resources: Visit LaunchandScale.co /Gold for a comprehensive range of e-commerce resources and guides. For personalized advice and strategy planning, book a consultation with our experts at LaunchandScale.co/apply .…
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Launch and Scale®
1 99 - Optimize Your Influencer Marketing: Steer Clear of These Mistakes 10:49
10:49 Play Later Play Later Lists Like Liked10:49
Play Later Play Later Lists Like LikedWelcome to another episode of the Launch and Scale Podcast, where we bring you the latest insights and strategies for scaling your e-commerce business. In this episode: We're exploring essential tips and common mistakes to avoid in managing a successful brand ambassador program. Understand how to select the right ambassadors for your brand and the pitfalls to avoid in this process. Learn about setting clear expectations and goals for your brand ambassadors. Discuss strategies for maintaining effective communication and building long-term relationships with your ambassadors. Key Takeaways: Discover how to leverage brand ambassadors to enhance your brand's reach and credibility. Insights into integrating ambassador programs with your overall marketing strategy. Practical tips for measuring the success of your brand ambassador program. For E-Commerce Entrepreneurs: Whether you're just starting out or looking to refine your existing program, this episode is packed with actionable advice tailored for e-commerce entrepreneurs. Tap into the potential of brand ambassador programs to drive growth and engagement for your online store. Additional Resources: Visit LaunchandScale.co/gold for a wide range of e-commerce resources and guides. For personalized advice and strategy planning, book a consultation with our experts at LaunchandScale.co/apply.…
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Launch and Scale®
1 98 - Ready for 2024? Key E-Commerce Shifts to Watch 21:18
21:18 Play Later Play Later Lists Like Liked21:18
Play Later Play Later Lists Like LikedWelcome to our Forward-Focused LinkedIn Live Session! As 2024 approaches, the e-commerce landscape is rapidly evolving. Join us for an insightful exploration of the latest trends that are shaping online retail. In this session, we will: Uncover key trends set to dominate e-commerce in 2024. Analyze how shifts in consumer behaviors and technology advancements are reshaping online shopping. Discuss strategies to adapt and thrive in the changing e-commerce environment. This session is crucial for anyone in the digital marketplace, from established online retailers to new entrants. Equip yourself with insights and tactics to stay ahead of the curve in 2024. Other Resources: Access a wide range of e-commerce resources and guides at LaunchandScale.co/ gold For personalized advice and strategy planning, book a consultation with us at LaunchandScale.co/ apply Let's work together to tailor a successful strategy for your e-commerce business in 2024 and beyond.…
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Launch and Scale®
1 97: Build A Pre-Order Pipeline For Shopify eCommerce | 2024 Edition 15:27
15:27 Play Later Play Later Lists Like Liked15:27
Play Later Play Later Lists Like LikedDiscover the secrets of launching a thriving pre-order strategy for your e-commerce business. Learn how pre-orders can not only validate your products but also enhance cash flow and maintain sales momentum, even when you're out of stock. Episode Outline: 1. Foundational Prep: Establishing Your Unique Selling Proposition How to define your 'Oasis Positioning' and set your brand apart. Evaluating if pre-orders fit your business model. 2. Crafting The Irresistible Offer Overcoming the challenge of selling without social proof. Strategies to make pre-orders enticing: discounts, exclusive perks, and storytelling. Understanding customer motivations and leveraging scarcity. 3. Building a Predictable Sales Engine: Effective Customer Communication The crucial role of clear communication in pre-order phases. Tips for keeping customers informed and engaged (emails, website alerts). The risks of poor communication: dealing with refunds and chargebacks. 4. Driving Traffic: Sustaining and Growing Your Customer Base Emphasizing the importance of ongoing marketing efforts. Practical daily and weekly marketing actions. Insights from "Atomic Habits" by James Clear on the impact of consistent small changes. 5. Leveraging OPA for User-Generated Content and Social Proof Starting with budget-friendly, organic marketing approaches. Creative ideas for grassroots marketing and influencer collaborations. Sharing success stories from peers and clients. 6. Optimization and Scaling: Managing Consistent Order Volumes Strategies for sustaining and increasing order flow. When and how to scale your pre-order strategy effectively. Next Steps: For in-depth guidance and additional resources, visit LaunchandScale.co . Stay updated with the latest in e-commerce strategies by subscribing to our podcast. Ready to elevate your e-commerce game? Book a session with us at LaunchandScale.co/apply for personalized strategies to grow your brand.…
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Launch and Scale®
1 96: Best Practices When Hiring Your Next Marketing Partner 19:39
19:39 Play Later Play Later Lists Like Liked19:39
Play Later Play Later Lists Like LikedWelcome to Episode 96 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. In this episode, we're focusing on a pivotal decision for any brand – hiring a marketing agency. We'll go in-depth on "Best Practices When Hiring Your Next (or First) Marketing Agency," providing you with practical insights to make this critical choice. What We'll Cover: - Identifying Your Brand's Specific Marketing Needs - How to Vet Potential Marketing Agencies - Understanding the Importance of Agency Specialization - Key Questions to Ask Before Hiring an Agency - Red Flags to Watch Out for in Agency Partnerships - Crafting a Collaborative Relationship with Your Marketing Agency Conclusion: Choosing the right marketing agency can be a game-changer for your brand, whether it's your first time or you're looking to switch. This episode will guide you through the nuances of this decision, ensuring you're equipped with the knowledge to form a fruitful partnership that aligns with your brand's goals and values. Next Steps: - For more detailed guidance and resources, visit LaunchandScale.co/gold. Here you'll find a wealth of information to assist you in your marketing journey. - Keep up to date with the latest e-commerce strategies and insights by subscribing to our podcast on your preferred platform. - If you're ready to take your brand's marketing to the next level, schedule a Million Dollar D2C Brand Launch and Scale Session with our team at https://launchandscale.co/apply . We're here to help you navigate the process and ensure you find the perfect marketing partner for your brand's unique needs.…
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Launch and Scale®
1 95: Escaping the E-Comm Trap: Beware These 3 Dangerous Trends 10:06
10:06 Play Later Play Later Lists Like Liked10:06
Play Later Play Later Lists Like LikedWelcome to Episode 95 of the Launch and Scale Podcast. In this insightful episode, we uncover critical findings from my extensive audit of hundreds of brands in the wellness space. We'll discuss "Three Key Factors Hurting Sales in Wellness Brands" and delve into the common pitfalls these companies face. What We'll Cover: - The Impact of Vague Messaging on Customer Engagement and Conversion - Over-Reliance on Amazon: Risks and Limitations - The Pitfalls of Unoptimized Pricing Strategies - Effective Communication: Crafting Clear and Compelling Brand Messages - Diversifying Sales Channels Beyond Amazon - Implementing Dynamic Pricing Strategies for Maximum Profitability Conclusion: The wellness industry is booming, yet many brands struggle to capitalize on this growth due to common yet critical mistakes. This episode aims to shed light on these issues, offering actionable strategies to enhance your brand's messaging, diversify sales channels, and optimize pricing. Implementing these insights can lead to significant improvements in sales and overall brand health. Next Steps: - For in-depth insights and actionable tips, visit LaunchandScale.co/gold and access a treasure trove of free resources. - Keep up with the latest trends and strategies in e-commerce by subscribing to the podcast on your favorite platform. - To personalize your brand's growth strategy, schedule a session with our team at https://launchandscale.co/apply . Join us for the Million Dollar D2C Brand Launch and Scale Session, where we'll help chart a successful course for your wellness brand.…
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Launch and Scale®
1 94: Why you should ignore your CPA (and what to do instead) 10:43
10:43 Play Later Play Later Lists Like Liked10:43
Play Later Play Later Lists Like LikedWelcome to Episode 94 of the Launch and Scale Podcast. Today, we delve into a vital and provocative topic – "Why You Should Ignore Your CPA and What to Do Instead." This episode will explore the nuanced concept of blended CPA, emphasizing its importance in an omnichannel marketing approach for a more accurate understanding of Cost Per Acquisition. What We'll Cover: Challenging Traditional CPA Metrics Understanding Blended CPA: A Holistic View Assessing CPA Across Various Digital Platforms Implementing Omnichannel Strategies for Precise CPA Analysis Strategies to Streamline Your Marketing Expenditure Across Channels Conclusion: In today's ever-evolving e-commerce landscape, sticking to traditional CPA metrics may not provide the complete picture needed for effective decision-making. Embracing a blended CPA model offers a comprehensive look at your marketing efforts, enabling you to optimize strategies and expenditures. Keep these insights in mind as you navigate through the complexities of digital marketing for your brand. Next Steps: Visit LaunchandScale.co/gold to grab free resources that can propel your e-commerce journey. Stay updated with the latest e-commerce strategies. Subscribe to the podcast on your favorite platform. For a tailored blueprint towards achieving your brand's success, visit https://launchandscale.co/apply and schedule your Million Dollar D2C Brand Launch and Scale Session with our team.…
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Launch and Scale®
1 93: Are Your Products Scalable? The other side of validation 8:29
8:29 Play Later Play Later Lists Like Liked8:29
Play Later Play Later Lists Like LikedAre Your Products Scalable? The other side of validation Introduction: Welcome to Episode 93 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. Today, we're diving into a critical topic that every entrepreneur should consider – the viability of your product. We'll examine scalability from a margins perspective to help you make informed decisions about your business idea. What We'll Cover: Assessing Product Viability Margins and Profitability Case Studies on Product Viability Strategies for Scaling with Healthy Margins Risk Assessment for Scaling Conclusion: It's essential to remember that product viability and margins play a significant role in the long-term success of your business. As you evaluate your ideas and plan for scalability, keep these insights in mind. Making informed decisions now can set the foundation for a thriving brand in the future. Next Steps: Visit LaunchandScale.co for detailed show notes and resources. Don't forget to subscribe to the podcast on your favorite platform to stay updated with our latest insights on building a successful brand. For a personalized blueprint to your brand's success, schedule a Million Dollar D2C Brand Launch and Scale Session with our team. We're here to help you achieve your business goals.…
L
Launch and Scale®
1 92: The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales 11:25
11:25 Play Later Play Later Lists Like Liked11:25
Play Later Play Later Lists Like LikedIn this episode, we're diving into a topic that can work wonders for your online business - "The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales." If you're wondering how to breathe new life into your email list and uncover hidden revenue streams, you're in the right place. Next Steps: Visit LaunchandScale.co for detailed show notes and resources. Don’t forget to subscribe for more insights on building a successful e-commerce brand. Schedule a Million Dollar D2C Brand Launch and Scale Session with our team to create a custom blueprint for your brand’s success.…
L
Launch and Scale®
1 91 - 2024: Kickstarter or Shopify? The 3 Things to Consider 23:26
23:26 Play Later Play Later Lists Like Liked23:26
Play Later Play Later Lists Like LikedIn today’s episode, we delve deep into the crucial decision every entrepreneur faces: selecting the right platform for launching their product. We weigh the pros and cons of two major players, Kickstarter and Shopify, guiding you through the maze of product platform fit, investment considerations, and strategic planning for your launch. Key Discussions: Product Platform Fit: Understanding Kickstarter's audience demographics (age, geography, psychographics). Exploring trending product categories on Kickstarter including technology, board games, design, and fashion. Evaluating your product’s alignment with Kickstarter’s unique audience and categories. Investment for a $100K Launch: Vanity metrics vs. reality in Kickstarter campaigns. The real costs of a successful Kickstarter launch, including audience building and marketing. Comparing the controlled and predictable launch strategy on Shopify with the variable nature of Kickstarter. A detailed breakdown of costs for both Kickstarter and Shopify launches. Fundraising Goals & Order Quantities: Assessing the actual fundraising needs for your startup. The dilemma of Minimum Order Quantity (MOQ) for startups. Weighing the pros and cons of Kickstarter’s fundraising model against the Direct-to-Consumer approach on platforms like Shopify. Conclusion: We conclude with a reflection on the vital aspects to consider when choosing between Kickstarter and Shopify. Whether it’s aligning with Kickstarter’s community or opting for a more controlled, scalable approach with Shopify, the decision shapes your brand’s path. Special Offers: Take our tailored Kickstarter vs. Shopify quiz to find the best fit for your product. Schedule a Million Dollar D2C Brand Launch and Scale Session with our team to create a custom blueprint for your brand’s success. Next Steps: Visit [Podcast Website] for detailed show notes and resources. Don’t forget to subscribe for more insights on building a successful brand.…
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Launch and Scale®
We're going to talk about why your Shopify store isn't growing, and how you can fix it. If you're serious about growing your Shopify store, then listen to this episode! We'll discuss the different factors that can affect your store's growth, and how you can fix them.
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Launch and Scale®
1 89 - Crowdfunding On Your Shopify Store vs Kickstarter? 28:40
28:40 Play Later Play Later Lists Like Liked28:40
Play Later Play Later Lists Like LikedAre you tired of all the hassle and headache that comes with crowdfunding platforms like Kickstarter and Indiegogo? If so, then you'll love this simple method for crowdfunding on your own Shopify website! This method is easy to use and doesn't require any special skills or knowledge. So if you're looking for a way to get your project funded without all the hassle, then this is the way to do it! Hire Our Expert Team To Launch And/Or Scale Your E-Commerce Product Brand ➡️ https://launchandscale.co/apply ============= About Kurt Elster: ============ One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his e-commerce agency Ethercycle. With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast. Get the Crowdfunder Shopify App: https://apps.shopify.com/crowdfunder-...…
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Launch and Scale®
1 88 - Expert-Approved Tips to Increase Your Shopify Conversion Rate 32:55
32:55 Play Later Play Later Lists Like Liked32:55
Play Later Play Later Lists Like LikedMastering Conversion Rate Optimization is crucial for e-commerce success. By dispelling misconceptions and understanding the true essence of CRO, you can implement strategies that improve your website's conversion rate and overall performance. With the guidance of industry experts like Chase Clymer, you can take your e-commerce brand to new heights.…
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Launch and Scale®
1 87 - Is My Shopify Store Ready For Paid Ads? 30:00
30:00 Play Later Play Later Lists Like Liked30:00
Play Later Play Later Lists Like LikedAre you a Shopify Seller that's got some organic traction for your product, but you aren't sure if you're ready for paid ads, what platform to use, or even where to start? Watch to learn if your store is ready for traffic, some common pitfalls to avoid, and how to get started. Work With Us For As Little As $1 With Our Product Launchpad Accelerator ➡️ https://launchandscale.co/product-launchpad Hire Our Expert Team To Launch And/Or Scale Your E-Commerce Product Brand ➡️ https://launchandscale.co/apply…
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Launch and Scale®
1 86 - How Suzy Went From Zero to $20K In 30 Days With Shopify For Her Baby Brand 23:48
23:48 Play Later Play Later Lists Like Liked23:48
Play Later Play Later Lists Like LikedIn this video, I'm sharing with you how Suzy Weeks hit $20K in her first month on Shopify with a new baby brand [with just one product]. If you're thinking of starting your own business and you're not sure where to start, then you should watch this video! Suzy Weeks is a successful e-commerce entrepreneur who shares her secrets with you in this video. In just one month, Suzy Weeks managed to hit $20,000 in sales with a new baby brand with just one product! So if you're looking for tips on starting your own e-commerce business, then you should watch this video! It's packed with valuable information that will help you succeed in the online marketplace. Visit them at: https://www.movifamily.com/…
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Similar to Launch and Scale®
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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