Sound Off #68 - Rethink or Sink: Revitalizing Your Brand, and more!

LBX Collective

Sponsored by Intercard!

The entertainment industry faces a critical turning point as venues struggle to update their brands and offerings in a post-COVID marketplace that looks dramatically different from before.
• If you haven't started revitalizing your brand, it may already be too late for 2025
• Supply chain issues, tariffs, and warehouse limitations are creating additional challenges for operators attempting renovations
• Albatross is setting a new standard with their upcoming New Jersey venue featuring bowling, mini-golf, and attractions targeting the over-21 demographic
• Sandbox VR continues their expansion and is adding hospitality components to become a social entertainment destination
• VR is evolving from simple shooter games to story-driven adventures with higher throughput and better economics
• Illuminarium's Chicago location closed after delivering a subpar temporary structure that received harsh reviews
• Immersive Gamebox continues licensing expensive IP despite this strategy contributing to their previous financial troubles
• Theme parks are increasingly incorporating gamification elements into attractions, but creating truly replayable experiences remains challenging
Join Kevin Williams at London Experience Week where he'll be presenting on the future of competitive socializing, and at Amusement 360 in May discussing how to future-proof entertainment facilities.

Chapters

1. Sound Off #68 - Rethink or Sink: Revitalizing Your Brand, and more! (00:00:00)

2. Revitalizing Entertainment Brands (00:00:02)

3. Evaluating Brand Transformation Timelines (00:05:09)

4. Albatross: Setting New Industry Standards (00:09:48)

5. VR Evolution: Sandbox and Beyond (00:17:37)

6. Illuminarium's Struggles and Challenges (00:29:08)

7. Immersive Gamebox's IP and Technology Strategy (00:33:42)

8. Gamification Takes Over Attraction Design (00:40:51)