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The Technology Engine Behind Brand Loyalty Programs with Len Covello
Manage episode 436483200 series 2936824
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IN THIS EPISODE...
Have you ever wondered what drives loyalty? Initially, loyalty programs were driven by tangible rewards like vacations or merchandise, but with the rise of companies like Amazon, which excel in personalization and broad offerings, the focus has shifted. The loyalty currency, which is endorsed by major corporations, is what drives customer loyalty and engagement in today’s world.
Len Covello is the Chief Technology Officer at Engage People Inc. Len is a designer and developer of web-based applications for an extensive variety of corporate applications and is particularly skilled at automating current procedures and creating user interfaces. Len’s leadership is the source behind Engage People’s loyalty programs.
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Full show notes, guest bio, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Len”)
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WHAT TO LISTEN FOR:
1. What approaches are suitable to motivate people in a fast-changing field like technology?
2. What are the mindset changes an organization faces over time?
3. What drives loyalty?
4. What is the best advice for those wanting a CTO career?
5. How does AI impact the loyalty industry?
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FEATURED TIMESTAMPS:
[03.27] Len’s personal background.
[04.42] Len’s journey to Chief Technology Officer at Engage People.
[08.33] The risk of innovation – The risk new innovations take when they bring their product to the market.
[11.43] Enabling great people to do great things as a leader.
[15.20] Loyalty programs at Engage People.
[19.15] Advice for a Chief Technology Officer career.
[21.40] The impact AI has on loyalty as an industry.
[25.40] Signature Segment: Lev’s LATTOYG Tactic of Choice: Leading with intellectual horsepower.
[27.10] Signature Segment: Len’s entry into the LATTOYG Playbook: Being in a very measured mindset.
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ADDITIONAL RESOURCES FOR YOU:
Overview: Our Signature Leadership Development Experience: http://bit.ly/DevelopYourGame
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