Leaders In Customer Loyalty: Jessica Starnes On The Success Of Weigel's’ My Weigel's Rewards Program Leaders In Customer Loyalty, Powered By Loyalty360 podcast

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Leaders in Customer Loyalty: Jessica Starnes on the Success of Weigel's’ My Weigel's Rewards Program

3d ago 15:30

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In the competitive world of convenience stores, where speed and service reign supreme, customer loyalty programs are becoming a pivotal factor in brand success. Weigel's, a family-owned convenience store chain based in East Tennessee, is setting a high standard with its innovative loyalty program, My Weigel's Rewards. With 85 locations and a commitment to quality products, exceptional service, and community engagement, Weigel's continues to expand, creating lasting connections with its customers. At the heart of this success is Jessica Starnes, the Director of Loyalty at Weigel's, who has been with the company for over 16 years, driving the evolution of its loyalty program.

Chapters

1. Introduction to Lenovo's Customer Loyalty (00:00:00)

2. Jamie's Background and Brand Experience (00:03:25)

3. Tackling Industry Disruption and Change (00:05:41)

4. Purpose-Driven Marketing and Authenticity (00:10:52)

5. Creating Reciprocal Value in Loyalty (00:14:24)

6. Evolve Small Initiative and Results (00:20:52)

7. Success Metrics and Quickfire Questions (00:27:38)

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