Leaders in Customer Loyalty: The CEO's Desk

Leaders in Customer Loyalty, Powered by Loyalty360

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2025 Customer Loyalty Trends Uncovered

Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360
original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson. In this episode, Mark unpacks the Top 11 Trends in Customer Loyalty for 2025, straight from Loyalty360’s Advisory Board sessions at the 2025 Loyalty Expo.
What You’ll Learn in This Episode:
• Why organizational alignment is mission-critical to program success
• How leading brands are substantiating and reinforcing loyalty program value
• The growing pressure to prove ROI to CFOs and align loyalty with business strategy
• Key strategies for simplifying loyalty program structures and overcoming tier fatigue
• The evolving role of AI, data, and personalization in loyalty program optimization
• How brands are adapting to economic uncertainty, supply chain disruption,
and regulatory changes
• Real-world examples of loyalty innovation from brands like Weigels and others
Whether you’re a loyalty program manager, brand executive, or tech partner,
this episode is packed with critical insights to help you evolve your loyalty
strategy in a time of rapid change.

Chapters

1. Welcome to Leaders in Customer Loyalty (00:00:00)

2. Top 11 Loyalty Trends Overview (00:01:06)

3. Organizational Alignment Challenges (00:03:50)

4. Substantiating Program Value (00:06:08)

5. Customer Focus and Differentiation (00:08:59)

6. Prioritizing Loyalty Within Organizations (00:12:20)

7. Simplification and Program Modernization (00:15:50)

8. Navigating Economic Uncertainties (00:18:57)