Niche Markets, High Impact: Leading the Charge in Early-Stage Credit Facilities

Leaders in Lending

In episode re-air, host Lynn Sautter Beal talks with Jillian Murrish, CEO of Pier Asset Management, about the waves she and her firm are making in the market — targeting less liquid and underserved areas while focusing on secondary markets and early-stage credit facilities. Jillian shares her journey from working in online real estate to co-founding Pier Asset Management, while offering valuable lessons on flexibility, operational ease, and evolving borrowing bases for early-stage originators along the way.


Join us as we discuss:

• Why early-stage originators should avoid using expensive equity capital to fund loans
• The change in defining secured vs. unsecured lending
• How targeting less liquid areas can help generate alpha and deliver better returns for investors
• The role of privacy, reputational risk, and the regulatory environment play in decision-making in evaluating potential partners and deals