Scaling a Startup: Lessons from The Laundry Lady's CEO

Leading You

In this episode of The Leading You Podcast, I sit down with Susan Toft, the CEO behind The Laundry Lady, an award-winning, tech-driven laundry service transforming the industry across Australia and New Zealand.

Susan’s journey is a powerful example of how to scale a business with purpose. What started as a solo operation has grown into a thriving network of over 300 independent contractors, and she has done it by staying true to her values, leveraging smart technology, and taking a strategic approach to growth.

What we cover in this episode

• From solo operator to industry leader – How Susan built The Laundry Lady from the ground up
• The power of values-driven leadership – Why strong values create consistency and quality as a business grows
• Sustainable growth strategies – The step-by-step approach Susan used to expand without compromising service
• Embracing technology for efficiency – How the Time Boss platform streamlined operations and created scale
• The impact of mentorship and networking – Why surrounding yourself with the right people accelerates success
• Becoming more visible as a leader – How Susan leveraged platforms like Shark Tank to grow brand awareness
• Work-life integration over balance – Why outsourcing everyday tasks can free up time for what truly matters

Susan’s story is full of practical lessons for business owners, entrepreneurs, and leaders looking to grow without losing control. Whether you are scaling a business, leading a team, or simply looking for inspiration, this episode is packed with valuable insights.

** Susan has also offered a special discount code for Leading You listeners

LAUNDRY20 entitles first-time customers to $20 off The Laundry Lady service. Minimum service fee still applies. Expires Dec 31 2025.

00:00 Introduction to Self-Leadership and Mindset Mastery

00:46 Meet Susan Toft: The Laundry Lady's Journey

01:46 Scaling Strategies and Maintaining Quality

03:21 The Importance of Values in Business

06:31 How The Laundry Lady Operates

10:05 Leveraging Technology for Innovation

20:13 The Role of Mentorship and Investment

21:20 Shark Tank Experience and Marketing Impact

27:41 Balancing Leadership and Personal Life

32:15 Conclusion and Final Thoughts
Links and resources

🔗The Laundry Lady
🛠 Time Boss platform
📲 Follow Susan Toft

Facebook: https://www.facebook.com/thelaundryladyaus
Instagram: https://www.instagram.com/laundrylady_aus/
Tiktok: https://www.tiktok.com/@laundryladyau
LinkedIn: https://www.linkedin.com/company/the-laundry-lady
Pinterest: https://au.pinterest.com/thelaundryladyau

🎧 Listen now for an inspiring conversation on leadership, business growth, and making empowered choices.

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