Scaling Without People: The New Playbook For Founders W/ Dave Sifry

#Business #Marketing #Opascope

30:23

Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

Learnings at Scale « »
Scaling Without People: The New Playbook for Founders w/ Dave Sifry | E24

about a year ago 29:21

MP3•Episode home

Why legacy companies may struggle with AI integration
How early AI adopters are building radically efficient teams
The new blueprint for startup success in the age of intelligent tools
What it really takes to build a high-leverage, high-impact company from day one
The rise of proprietary context and AI-augmented mentorship

Whether you're an aspiring founder or an operator inside a modern startup, this is a must-watch for understanding the future of work, teams, and entrepreneurship. 02:11 Leveraging AI for Business Efficiency
05:00 The Future of Company Structures
06:13 The One-Person Billion-Dollar Company
11:15 Core Business Functions and AI
14:11 Identifying and Solving Problems
22:07 Customer Research and MVPs
26:42 The Value of AI in Business

26 episodes

Scaling Without People: The New Playbook for Founders w/ Dave Sifry | E24

Learnings at Scale

published about a year ago

MP3•Episode home

Why legacy companies may struggle with AI integration
How early AI adopters are building radically efficient teams
The new blueprint for startup success in the age of intelligent tools
What it really takes to build a high-leverage, high-impact company from day one
The rise of proprietary context and AI-augmented mentorship

26 episodes

#Business #Marketing #Opascope

All episodes

1
Building Fast With AI, Automation and Deep Work /w Dave Sifry | E25 24:34

5 weeks ago24:34

24:34

What does it look like to build fast, ship constantly, and stay laser-focused, all with a small team? In this episode, Dave shares his full workflow from the first Slack check-in of the day to coding with AI pair programmers and automating internal ops. We talk about designing scalable systems, reducing coordination drag, and leveraging small teams as a competitive advantage. Whether you're an indie hacker, startup founder, or curious operator, this conversation is packed with insights on modern company-building.00:00 Introduction: The Billion-Dollar One-Person Company 01:57 Essential Tools for Entrepreneurs 02:37 Blind Spots and Competitive Advantages 03:38 Go-to-Market Strategy and Automation 04:26 Support and Customer Retention 05:34 Maximizing Efficiency with AI Tools 07:45 Daily Workflow and Team Communication 09:32 Prototyping and Coding Practices 11:29 Building for Scalability and Efficiency 16:59 The Importance of Documentation 22:11 Leadership and Team Attitude 24:18 Conclusion and Future Conversations…

1
Scaling Without People: The New Playbook for Founders w/ Dave Sifry | E24 29:21

6 weeks ago29:21

29:21

Can a single person build a billion-dollar company with the help of AI? In this thought-provoking conversation, we explore how foundational business functions are being redefined by AI power users, from product development and customer service to legal and operations. This episode focuses on these topics: Why legacy companies may struggle with AI integration How early AI adopters are building radically efficient teams The new blueprint for startup success in the age of intelligent tools What it really takes to build a high-leverage, high-impact company from day one The rise of proprietary context and AI-augmented mentorship Whether you're an aspiring founder or an operator inside a modern startup, this is a must-watch for understanding the future of work, teams, and entrepreneurship. 02:11 Leveraging AI for Business Efficiency 05:00 The Future of Company Structures 06:13 The One-Person Billion-Dollar Company 11:15 Core Business Functions and AI 14:11 Identifying and Solving Problems 22:07 Customer Research and MVPs 26:42 The Value of AI in Business…

1
Startups After AI: The 1 person 1 billion dollar company w/ Dave Sifry | E23 32:16

7 weeks ago32:16

32:16

What happens when a billion-dollar company can be built by a team of one, or just a few, thanks to AI? In this episode, we explore how artificial intelligence is revolutionizing work, mentorship, entrepreneurship, and organizational structure. Our guest, a veteran tech entrepreneur Dave Sifry, shares hard-won lessons from scaling startups like Technorati, insights on company growth breakpoints, and candid reflections on how Gen Z and Gen X are navigating this new world. We unpack the socio-economic implications of AI, the dangers of centralized power, and the once-in-a-generation opportunity to build lean, impact-driven companies. Whether you're starting out or reinventing yourself mid-career, this conversation is for anyone curious about the real future of work. 00:00 Introduction and Setting the Stage 02:03 Adapting to Technological Changes 02:15 The Role of AI in Mentorship and Learning 02:39 Human Connection and Societal Impacts of AI 03:34 Generational Differences and Career Reinvention 04:37 Sociological Implications of AI 06:17 Practical AI Applications in Career Growth 09:55 The Journey into Entrepreneurship 14:36 Building and Scaling Technorati 17:24 Leadership Challenges in Growing Companies 26:55 AI's Impact on Organizational Structure 30:43 Concluding Thoughts on AI and Business…

1
The Future of RevOps: AI, Predictive Scoring & the Death of the CRM?! | E22 6:48

12 weeks ago6:48

6:48

We’re stepping into the future of Revenue Operations with Nico Druelle. In this episode, we take a look at the next wave of RevOps powered by AI, predictive lead scoring, and the tools that are putting the power of data science into the hands of operators.Could CRMs like Salesforce and HubSpot soon be obsolete? Is RevOps about to become the most strategic function in your go-to-market motion? Tune in to explore: - The rise of no-code AI tools for RevOps - Predictive scoring made easy (finally!) - Why centralizing data is now non-negotiable - How AI is changing what salespeople do day-to-day If you're building or scaling RevOps, you don't want to miss this one. Watch our full RevOps series here ➝ https://www.youtube.com/playlist?list=PLa_mf7qZZ3izYToL6dNDRhqMSo2taSwz1 Timecodes: 00:00 Introduction to Future of RevOps 00:28 Exploring Predictive Capabilities in RevOps 01:18 AI Tools Revolutionizing RevOps 03:23 Implementing AI in Revenue Operations 05:45 The Future of CRM with AI 06:28 Conclusion and Next Steps…

1
RevOps Metrics That Matter: Tracking the KPIs with Nico Druelle | E21 10:49

13 weeks ago10:49

10:49

Join RevOps expert Nico Druelle as he breaks down the critical metrics and KPIs that drive business growth. Learn how to track performance at each stage of the customer journey, from lead to customer and beyond. Nico provides insights on aligning sales and marketing teams through shared metrics, creating accountability across departments, and adapting your measurement framework as your company scales. Perfect for RevOps professionals, sales leaders, and marketers who want to focus on the numbers that truly impact revenue growth. 00:00 Introduction to RevOps Metrics 00:15 Key Metrics from Lead to Customer 03:28 Aligning Sales and Marketing KPIs 05:46 Shared KPIs and Compensation Structures 06:57 Adapting Metrics as Companies Grow 08:33 Operationalizing Analytics and Measurement 10:25 Conclusion and Further Resources…

1
RevOps Tech Essentials: Tools That Drive Revenue Growth | E20 9:23

14 weeks ago9:23

9:23

Join us as tech leader Nico Druelle breaks down the essential RevOps tools that power high-growth companies. Learn which platforms deliver real ROI, how to build your stack strategically, and avoid costly tech mistakes. Nico shares his turnkey stack recommendations including Salesforce, Apollo, HubSpot, and specialized tools for both inbound and outbound revenue generation. Perfect for RevOps professionals, growth leaders, and founders looking to optimize their tech investments. 00:00 Introduction to Today's Topic 00:20 Essential RevOps Tools 03:31 Building Your Tech Stack 05:18 Outbound and Inbound Strategies 07:26 Advanced Tools and Integrations 09:04 Conclusion and Next Steps…

1
RevOps for Startups: Building Your Tech Stack from Day One w/ Nico Druelle | E19 13:32

15 weeks ago13:32

13:32

In this episode, we bring back Nico Druelle, the go-to RevOps architect for hypergrowth startups. Whether you're a founder or early-stage operator, Nico breaks down the exact systems, tools, and strategies you need to lay a solid RevOps foundation, from CRMs and marketing automation to lead enrichment and sales engagement platforms. Learn how to: Set up your minimum viable RevOps tech stack Avoid costly mistakes with CRM migrations Balance automation and human oversight Pick the right first RevOps hire Scale your GTM infrastructure with confidence This episode is a must-watch if you're serious about growing your startup the smart way. Connect with Nico on LinkedIn: https://www.linkedin.com/in/nicolasdruelle/ 00:00 Introduction to RevOps for Startups 00:23 Building the Core RevOps Tech Stack 01:24 Optimizing Data Enrichment and Orchestration 02:45 Choosing the Right CRM and Marketing Tools 04:55 Addressing Common Startup Challenges 06:00 Effective Lead Sourcing and Management 08:19 The Importance of Human Oversight in Automation 10:06 Success Stories and Best Practices 13:19 Conclusion and Further Resources…

1
RevOps series part 2: Aligning Your Teams for Maximum Revenue | E18 6:32

16 weeks ago6:32

6:32

In this episode, Max welcomes back RevOps expert Nico Druelle to discuss how Revenue Operations can transform siloed departments into a cohesive revenue-generating machine. Discover how an effective RevOps function: Prevents departments from working in isolation Creates clear handoffs between teams Aligns marketing qualified leads (MQLs) with sales processes Builds trust between marketing and sales teams Implements the right tools and processes across departments Tired of seeing your marketing team generate leads that sales doesn't trust? Or watching your sales team waste time sourcing their own leads? Nico explains how proper RevOps implementation bridges these gaps to create a "well-oiled machine" where prospects flow smoothly through your funnel. Whether you're struggling with team alignment or looking to optimize your revenue operations, this video provides practical insights from someone who's seen it all. 00:00 Introduction and Overview 00:27 The Importance of RevOps in Team Alignment 01:14 Challenges Without Effective RevOps 02:03 Role of RevOps in Streamlining Processes 03:36 Real-World Examples and Best Practices 05:11 Common Pitfalls and Solutions 05:54 Conclusion and Next Steps…

1
The $1M Solo Consultant: Scott Leese on Freedom, Sales Evolution & Zen | EP 17 50:00

17 weeks ago50:00

50:00

In this conversation with Scott Leese, a successful sales consultant and former VP of Sales, Max explores the journey from corporate leadership to independent consulting. Scott shares how he built a thriving solo practice generating over $1 million annually while maintaining a 93% profit margin. The discussion covers how sales is evolving away from traditional cold outreach toward relationship building, content creation, and referral networks. Scott offers valuable advice for founders scaling their sales teams, including the importance of simplifying product messaging, hiring full-cycle salespeople, and focusing on network building. This episode provides a candid look at work-life balance, goal-setting, and the future of sales in an increasingly AI-driven landscape. Content of the episode: 00:00 Introduction and Early Career 00:54 Transition to Consulting 01:50 Going Independent 03:40 First Clients and Networking 04:55 Scaling and Business Philosophy 07:40 Balancing Work and Life 12:29 Staying Sharp and Diversifying 18:34 Modern Sales Strategies 24:51 The Decline of Traditional Sales Methods 28:31 Building a Network in Sales 31:44 Leveraging AI in Sales 34:12 Scaling Sales Teams and Strategies 35:23 Challenges and Breakpoints in Scaling 41:34 Hiring and Compensation for Sales Teams 46:50 Final Tips for Founders Looking for great growth tips? – Follow Scott on LinkedIn: https://www.linkedin.com/in/scottleese/ Check out Scott’s consulting business here: https://scottleeseconsulting.com Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more at https://bit.ly/4fhXCQ5 Subscribe to our newsletter and be the first to know when we release new episodes: https://bit.ly/46knTZO…

1
RevOps 101: Why It's the Secret Weapon of Scaling Startups | E16 11:45

19 weeks ago11:45

11:45

What exactly is Revenue Operations, and why is it suddenly everywhere? In this video, RevOps expert Nico Druelle cuts through the jargon to reveal how this critical function orchestrates your entire revenue stack. Learn why RevOps is more than just a buzzword—it's the bridge between departments that creates a unified customer journey from first touch to support. Discover why placing RevOps under existing departments undermines its effectiveness, how AI is transforming traditional ops roles, and what a well-designed RevOps function can achieve for scaling businesses. If you're building a high-growth company or struggling with fragmented go-to-market systems, this is your essential primer on creating the "golden record" that drives revenue efficiency. Content of the episode: 00:00 Introduction to RevOps Series 00:06 Defining Revenue Operations 00:21 Introducing Nico Druelle 01:54 RevOps vs. Traditional Operations 03:36 Core Responsibilities of RevOps 05:06 The Evolution of RevOps 07:48 Common Misconceptions About RevOps 09:59 The Importance of Data and Enablement 11:19 Conclusion and Next Steps…

1
The Art of Bootstrapping: Jotform's journey to 25 million users | E15 59:31

20 weeks ago59:31

59:31

Aytekin Tank, founder and CEO of Jotform, shares the remarkable story of bootstrapping his company from a simple form builder to a platform serving 25 million users without ever raising venture capital. From his early days as a developer creating forms for a media company to building a product empire with 600 employees, Aytekin discusses the freedom of bootstrapping, the power of continuous innovation, and the importance of balancing product development with growth. He reveals key strategies that helped Jotform thrive, including the early decision to offer a free tier, the focus on user feedback, and how he learned to delegate and automate as the company scaled. The conversation offers valuable lessons for founders on sustainable growth, competing with tech giants, and maintaining entrepreneurial spirit while building a lasting business. Aytekin's "50-50 rule" for balancing product and growth serves as a practical framework for bootstrap founders looking to build successful companies. Content of the video: 00:00 Introduction and Welcome 00:31 The Journey of Bootstrapping Jotform 01:39 The Importance of Slow Growth 03:10 The Role of a Founder 10:54 Innovating with Jotform AI 18:32 Building and Validating New Products 27:47 Product Features and User Engagement 30:02 Evolution of the Form Builder 31:33 The Birth of Jotform 33:09 Early Strategies and Growth 47:29 Automation and Delegation 51:09 Competing with Giants 55:22 Balancing Product and Growth 58:12 Conclusion and Final Thoughts…

1
David Blinov: Building the Top B2B Marketing Agency in the Nordics | E14 1:00:12

45 weeks ago1:00:12

1:00:12

David Blinov is the founder and CEO of the F Company, one of the top B2B marketing agencies in the Nordics. In this episode, David and Max dive into what it takes to build a successful agency, from the art of specialization and navigating industry challenges to marketing strategies that drive growth. They also explore the broader themes of entrepreneurship, including the highs and lows of starting a business, and what it takes to succeed in today's competitive landscape. - Chapters (00:01:00) Introduction and Welcome (00:01:06) Early Entrepreneurial Ventures (00:03:30) Affiliate Marketing (00:05:55) Returning to Finland and New Ventures (00:10:55) Founding FameFlow (00:15:25) Lessons from the First Venture (00:17:21) Path to the F Company (00:20:15) The Crowdfunding Campaign That Launched an Agency (00:25:54) Secrets to a Successful Crowdfunding Campaign (00:29:44) Building a B2B Marketing Powerhouse - Links: Say hello to David on LinkedIn at https://www.linkedin.com/in/davidblinov and check out The F Company at https://thefcompany.com/ Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive audit of your paid advertising, SEO, user experience, analytics, and much more at www.opascope.com Subscribe to our newsletter on www.learningsatscale.com and be the first to know when we release new episodes!…

1
How AI Changed SEO Forever (And How to Win in 2024) with Jimmy Park | E13 49:22

47 weeks ago49:22

49:22

Jimmy Park is an SEO expert who co-founded and scaled his agency, Techwood Consulting, before exiting in a sale to Acadia, one of the top performance marketing agencies in the United States. In this episode, Jimmy and Max tackle the internet's most pressing SEO questions ranging from the impact of AI on SEO to actionable strategies for navigating algorithm updates, how to troubleshoot a sudden loss in traffic, and much more. Show notes: - (00:00:00) Introduction (00:00:15) Is SEO Dead and did AI kill it? (00:06:26) Troubleshooting Sudden Traffic Drops (00:17:58) Do backlinks still matter? (00:22:23) AI-Generated Content and SEO (00:31:54) The Importance of Brand Building in SEO (00:37:05) Keeping Up with AI in Search (00:41:18) Rapid Fire SEO Questions from the Internet (00:48:37) Conclusion and Final Thoughts - Links: Say hello to Jimmy on LinkedIn at https://www.linkedin.com/in/jimmypark/ and you can reach out to him at jimmy.park@opascope.com with SEO questions. Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive audit of your paid advertising, SEO, user experience, analytics, and much more at www.opascope.com Subscribe to our newsletter on www.learningsatscale.com and be the first to know when we release new episodes!…

1
Lessons From Building a 150 Million-Dollar Ad Machine with Bruce Tannenholz | E12 55:27

48 weeks ago55:27

55:27

Bruce Tannenholz has spent 10s of millions on digital ads and driven hundreds of millions in revenue. This episode dives into the critical, yet often overlooked, elements behind companies that are successful in acquiring customers through paid advertising, going beyond just "running ads." Bruce, a seasoned marketing and sales leader, shares his journey from headhunting to building a $150 million revenue business through strategic customer acquisition. He reveals his playbook for maximizing lead value, upselling, and optimizing unit economics to fuel continuous ad scaling. Show notes: - (00:00) Introduction and Background (00:38) Early Career and Headhunting (04:30) Building an Affiliate Network (07:09) Scaling Marketing and Sales (14:29) Shift to PR Business (28:04) Understanding Marketing ROI (29:33) The Importance of Upselling (31:59) Targeting Home Services (34:50) Leveraging Third-Party Expertise (38:32) Optimizing Lead Forms and Landing Pages (41:37) Scaling Paid Advertising Programs (48:15) Adapting to New Advertising Platforms (52:26) Educating Small Business Owners (55:19) Conclusion and Final Thoughts - Links: Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more at https://bit.ly/4fhXCQ5 Subscribe to our newsletter and be the first to know when we release new episodes: https://bit.ly/46knTZO…

1
How a Scientist Boosted Typeform’s ARR by $8 Million Dollars | E11 42:14

49 weeks ago42:14

42:14

Ignasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch. Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation in mind, it’s no surprise that Ignasi brings a scientific approach to iterating on pricing and product strategy. Show notes: - (00:00:00) Introduction (00:00:59) The $8 Million Pricing Strategy (00:07:28) Building a Data Foundation for Product Growth (00:15:25) Hypothesis-Based Product Strategy (00:23:43) Navigating Imperfect Data (00:29:23) Building a Growth-Oriented product Team (00:36:58) Leading & Building Product Growth Teams (00:40:21) Ignasi's Book Recommendations - Links: Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more at https://bit.ly/4fhXCQ5 Subscribe to our newsletter and be the first to know when we release new episodes: https://bit.ly/46knTZO…

Learnings at Scale

1
Tinder, AI, and Scaling a Startup to 2MM ARR in 14 Months with Anis Bennaceur | E10 41:51

50 weeks ago41:51

41:51

Anis Bennaceur is the CEO and Co-Founder of Attention. In this episode, Anis breaks down his unconventional growth tactics, sharing what he learned from being an early employee at Tinder focused on growth, bootstrapping his first startup, and building his latest venture, Attention, to $2M ARR in just one year. Show notes: - (00:00) Introduction (01:59) Anis' Background (05:00) Joining Tinder and Growth Hacking (09:16) Launching Mixer: A Network for Creatives (17:15) Founding Attention: AI for Sales (21:43) Growth Hacking and Experimentation Insights (33:36) Building AI Products and Customer Focus (40:23) Learning and Scaling as a CEO - Links: Check out attention.tech if you're interested in leveling up your sales team, and say hello to Anis on LinkedIn at https://www.linkedin.com/in/anis-bennaceur/ Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more -> www.opascope.com Subscribe to our newsletter on www.learningsatscale.com and be the first to know when we release new episodes!…

Learnings at Scale

1
Scaling to 8,000 Members & Millions in Revenue with For Them's Kylo Freeman | E9 52:11

51 weeks ago52:11

52:11

Kylo Freeman is the CEO and founder of For Them. For Them produces chest binders for the trans and non-binary community but Kylo’s mission goes beyond their product. At For Them, Kylo and their team are working to build a supportive ecosystem around their customers. This episode explores Kylo’s unique approach to entrepreneurship, balancing a deep commitment to care and community with the demands of scaling a successful business. (00:00) From PwC to PreHype: The Path to Founding For Them (02:29) Finding the Right Problem and Ideation Phase (05:21) Validating the Idea and Early Customer Research (07:06) Hacking Product Development (18:18) Building and Scaling the Community (23:43) Balancing Creative Vision with an Operational Mindset (34:01) A Renaissance Human: How Kylo Diversified Their Skills (41:22) Crossing the Chasm and Navigating Growth Chapters (46:46) The Future of For Them…

Learnings at Scale

1
Cartier Legacy to Lab Diamonds: Disrupting Designer Jewelry with Jean Dousset | E8 59:57

1 year ago59:57

59:57

Jean Dousset, noted jewelry designer and descendant of Louis Cartier joins Max on the pod. Jean Dousset’s namesake brand creates custom pieces for high-profile clients, including Eva Longoria and Paris Hilton. Dousset also pioneered the use of lab-grown diamonds in fine jewelry, making stones of the best cut and clarity available to a wider range of consumers. Discover how Dousset turned a small brand specializing in high jewelry into an industry disrupter. (00:00) Introduction to the Jewelry World (00:19) Family Legacy and Early Career (01:21) First Steps in High Jewelry Sales (03:45) Training and Craftsmanship (07:55) Developing a Unique Design Philosophy (12:00) Retail Challenges and Career Growth (27:57) The Impact of Online Diamond Sales (34:12) Simplifying the Diamond Selection Process (35:44) Building the First Website (37:09) Starting from Scratch: The eBay Store (37:47) Learning the Craft of Jewelry Making (39:51) Bootstrapping the Business (42:59) Opening the First Showroom (45:54) Scaling the Business (47:54) The Lab-Grown Unlock (57:05) Advice for Aspiring Jewelry Designers (59:29) Conclusion and Final Thoughts…

Learnings at Scale

1
The Secret to Growth Marketing for Early Stage Startups with Matias Ketonen | E7 1:01:53

1 year ago1:01:53

1:01:53

Matias has led growth at Typeform, Pitch, Cello and other successful startups. In this episode, Max and Matias talk about how to decide which marketing levers to pull when you’re in the early stages and discuss the art of scaling product-led growth and building out the ideal team for a PLG motion. They dive deep into an effective strategy for building lead magnets, the nuance of channel selection, why simplicity is so important in a startup, and much more. (00:24) Early Startup Experiences (02:43) Marketing and Complexity (03:32) Balancing Data and Intuition (11:29) Building Great Lead Magnets (29:37) First 30 Days in a PLG Company (32:31) Challenging Assumptions and Key Metrics (36:23) Building Effective Growth Systems (38:02) Systems and Experimentation (48:17) Channel Selection (51:20) Adapting and Evaluating Success (56:24) The Value of Generalists in Early-Stage Companies (56:48) Learning and Curiosity: Keys to Success…

Learnings at Scale

1
Scaling from $1M to $100M ARR: Lessons from a Marketing VP | E6 42:09

1 year ago42:09

42:09

Max sits down with Charlie Liang, VP of Marketing at Kula and former Head of Demand Gen at Lattice. Charlie, a SaaS marketing expert with over a decade of experience, shares what he’s learned helping companies scale from 1 million dollars in annual recurring revenue to 100mm in ARR and beyond. Max and Charlie talked about poker math and how to apply it in marketing, the best cold outreach Charlie has ever received, the importance of process, and a whole lot more. (00:00) Introduction (02:20) Poker Math & Probabilistic Thinking (06:46) Knowing Your Numbers & Building Intuition (16:57) The Importance of Documentation & Building Your Narrative (21:35) Leveraging AI & Maximizing Website Value (27:29) The Future of Work & Early Career Development (33:05) Charlie's Journey (37:47) Systems Thinking in Marketing…

Learnings at Scale

1
Landing HBO & Building a Global Tech Powerhouse from Finland with Reaktor's Mikael Kopteff | E5 56:08

1 year ago56:08

56:08

Max sits down with Mikael Kopteff, CTO at Reaktor. Reaktor is a global technology consultancy that builds digital products for some of the worlds top companies. Their clients include HBO, Virgin Atlantic, Adidas, Metso, Rovio, the Finnish Defense Forces, and more. Since landing a contract with HBO in 2013, Reaktor has grown into a sector leader with offices in six countries and three continents. Episode Chapters: (00:00) Introduction (01:06) The HBO Pitch (10:53) Opening the New York Office (13:00) Building a Culture of Curiosity (25:09) Navigating Conflict to Build Trust (26:35) Agile Coaching (32:23) Recruitment and Onboarding at Reactor (37:26) Demystifying AI (49:09) Cultivating Curiosity…

Learnings at Scale

1
eCommerce Conversion Secrets with Erik Christiansen, CEO of Justuno | E4 55:33

1 year ago55:33

55:33

Max sits down with Erik Christiansen, CEO and co-founder of Justuno. Justuno was born from an idea Erik and his co-founder had while running the e-commerce store for Sierra Snowboards: users who left the site and Googled "Sierra Snowboard Coupon Code" would come back and have a sales conversion rate between 8% to 12%. That insight led them to ask the question "what if we show them that coupon on the site?" Today, Justuno helps over 133k brands turn their website visitors into customers. (00:00) Introduction (10:03) Bootstrapping a Business: Eric's Journey (12:50) The Birth of JustUno (15:31) Understanding Website Optimization (22:04) Maximizing the Value of Website Visitors (31:41) The Amazon Effect on E-commerce (38:50) Navigating a Cookieless World (42:33) The Role of Data and AB Testing (52:53) Future Trends in Conversion Rate Optimization…

Learnings at Scale

1
$1,000 To Millions: The Salesflow Growth Story | E3 1:22:45

1 year ago1:22:45

1:22:45

Max ⁠ sits down with Besnik Vrellaku, CEO, and Chintan Maisuria, COO, of Salesflow. Salesflow is a business that helps B2B companies generate leads and automate quality outreach. By balancing research and testing in both acquisition and retention phases, Besnik and Chintan make prescient decisions. Their well-timed growth strategies turned a scrappy bootstrapped startup with $1000 in the bank into a multimillion-dollar B2B SaaS company. (00:00) Introduction (10:02) Chintan’s Learnings from Validating 100+ Companies (19:43) Building MVPs and Bootstrapping Challenges (29:16) From $1000 to Millions: Getting the First 100 Customers (38:21) SaaS Attribution Challenges (41:18) Balancing Attribution Models (43:50) The Role of Different Ad Channels (45:30) Intent Channels (48:04) Meta in B2B Marketing (53:43) Growth Hacks and Retention Strategies (58:52) The Future of Growth Strategies (01:20:16) Final Thoughts…

Learnings at Scale

1
Cracking $1M ARR: Growth Secrets from Y Combinator-Backed Warmly | E2 1:11:25

1 year ago1:11:25

1:11:25

Max sits down with Derek Jackson, Head of Marketing at Warmly. Derek’s brand-building strategy combines a strong bias to action with careful attention to feedback. He walks Max through the process of cultivating a brand reputation. With a clear marketing thesis and an iterative approach to branding, Warmly keeps an eye to future growth in the B2B SaaS space. (00:00) Introduction (00:14) Derek’s Path to Warmly (06:02) Joining Warmly: The Beginning (11:09) Navigating Early Challenges (15:45) Building a Marketing Thesis (27:13) Understanding Buyer Psychology (32:39) Finding the Right Customers (34:47) Challenges in Marketing Metrics (44:56) Building a Strong Brand (53:22) The Pillars of a Marketing Thesis (01:00:06) Executing the Marketing Strategy (01:06:52) Engaging with Influencers (01:09:04) Conclusion and Final Thoughts…

Learnings at Scale

1
Idea to Launch: Nicholas Thorne on Starting Your Next Business and Audos | E1 1:35:18

1 year ago1:35:18

1:35:18

Max sits down with Nicholas Thorne, General Partner at PreHype and co-founder of Audos. They dive deep into the world of entrepreneurship, exploring PreHype's unique approach to helping experienced founders find and validate their next big idea. Nicholas shares his insights on the importance of customer validation, rapid experimentation, and how AI is changing the game for modern founders. (00:00:00) Introduction (00:01:11) Cold Plunge Conversation (00:05:11) The Role of Entrepreneur in Residence (00:07:25) Action Creates Information (00:15:03) Resourcefulness in Entrepreneurship (00:35:04) The Genesis of Audos (00:40:34) AI Innovations (00:41:41) Introducing Audos: AI Co-Pilots for Entrepreneurs (00:42:28) Customer Delight Plan: From Inkling to Presentation (00:43:33) Customer Interaction: From User Journey to Feedback (00:46:05) Synthesizing Customer Feedback with AI (00:46:54) Creating Your Own AI (00:50:35) Diverse Entrepreneurial Ideas and Success Stories (00:59:31) The VC Mindset – What Founders Should Know (01:19:30) Final Thoughts and Upcoming Book Release…

Learnings at Scale

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Learnings at Scale Trailer 0:54

1 year ago0:54