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Episode 11: Why Your Side Hustle Is Your Secret Sales Weapon: Lessons from a Fortune 500 DJ
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In this episode of Legacy Connect, Travis "T-Rev" Carter sits down with Justin Murta, a senior insurance executive who spins turntables by night and negotiates high-stakes business deals by day. Justin reveals how his experience reading crowds at concerts directly translates into reading boardrooms, sharing why authenticity beats any sales script when building genuine business relationships. The conversation explores Justin's philosophy of treating every client the same whether they're hiring him for a quinceañera or a Fortune 500 corporate event, and how this approach has opened unexpected business opportunities at HR conferences. Justin shares how his military background taught him that vulnerability creates stronger sales teams, while his four daughters keep him grounded in what truly matters. T-Rev and Justin deliver practical insights on reading personality types, maintaining authentic relationships without "quota breath," and why embracing your creative side can become your greatest competitive advantage. This episode proves that your unique gifts aren't distractions that need hiding—they're the very things that make you irreplaceable in any industry.
Follow and Connect with Justin:
Website: www.justinmurta.com
Linkedin: justinpaulmurta
Instagram: djjustinmurta
Facebook: jmurta1
Justin Murta: DJ, EDM Producer & Sr. VP at ACRISURE
American DJ, EDM producer and Tribal Employee Benefits Expert & Sr. VP at ACRISURE12 episodes
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