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Elevate Your Events: Secrets the Pros Use to Wow Guests with Melanie Zelnick
Manage episode 472439410 series 3600691
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“There's going to be peak times where it's really busy, and then we're going to have down times where it's slow. And understanding what those cycles are and being comfortable with them makes it possible for anyone to stay in the industry, knowing that chaos is not always chaos.” —Melanie Zelnick
It's a whole new ballgame out there!
The events world is going through some wild changes these days, and event planners are having to get super creative and innovative to keep up with what clients and guests want.
Melanie Zelnick is the owner of Glow Events, a boutique agency known for their custom, design-focused events. Melanie has been in the industry for over a decade, and she's seen it all. From weddings to corporate bashes, she knows how to throw the party of your dreams.
This week, Heather sits with Melanie to get the scoop on her journey from event planner to business owner, how she builds an amazing team culture, her secrets to killer vendor partnerships, and the genius creative process behind Glow's jaw-dropping event designs.
Connect with Heather:
Episode Highlights:
01:44 Journey to Business Ownership
04:04 Challenges and Growth During the Pandemic
13:57 Building a Strong Team Culture
19:37 Vendor Partnerships and Collaboration
30:45 What’s Next for Glow?
Connect with Melanie:
Melanie Zelnick is the owner and CEO of Glow Events, a women-owned & women-run boutique event agency with a focus on strategic design. Over the past 15+ years, Glow has produced hundreds of events in the U.S. and internationally for a wide range of clients from Fortune 500 companies to intimate social soirees, each with its own unique design. Prior to Glow, Melanie was with Access, a premier DMC, and also worked in events for a variety of start-ups and non-profits. Melanie’s work has been featured in international magazines, podcasts, and blogs, making Glow Events a sought-after planning agency. She holds a bachelor’s degree from the Marriott School of Business at Brigham Young University.
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