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How Cindy Ertman Turned Setbacks Into a Billion in Volume and Built a Coaching Empire
Manage episode 475621017 series 3343997
Content provided by Chris Johnstone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Johnstone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this powerful episode, industry legend Cindy Ertman shares her journey from being unexpectedly laid off while pregnant, to becoming one of the most respected names in the mortgage industry with over $1.2B in branch volume. Her story is packed with resilience, strategy, and real-world coaching wisdom.
Here’s what you’ll learn:
- How Cindy used grit and creative strategy to land her first top agent deal—and how that mindset still applies today.
- The 7 core pillars every loan officer should build their business on to survive and thrive in any market.
- How focusing on niche markets and relationship-based selling can skyrocket your production and create lifelong referrals.
Whether you’re looking to grow your pipeline, optimize your systems, or finally build that consistent referral network—this episode is a must-listen.
Watch now and take the next step in leveling up your mortgage business!
191 episodes
Share
Manage episode 475621017 series 3343997
Content provided by Chris Johnstone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Johnstone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this powerful episode, industry legend Cindy Ertman shares her journey from being unexpectedly laid off while pregnant, to becoming one of the most respected names in the mortgage industry with over $1.2B in branch volume. Her story is packed with resilience, strategy, and real-world coaching wisdom.
Here’s what you’ll learn:
- How Cindy used grit and creative strategy to land her first top agent deal—and how that mindset still applies today.
- The 7 core pillars every loan officer should build their business on to survive and thrive in any market.
- How focusing on niche markets and relationship-based selling can skyrocket your production and create lifelong referrals.
Whether you’re looking to grow your pipeline, optimize your systems, or finally build that consistent referral network—this episode is a must-listen.
Watch now and take the next step in leveling up your mortgage business!
191 episodes
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