Ep 45. From Inbox to Income - Strategies for Email List Mastery with Sky Bailey

Mad Marketing Mums

Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious?

Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are starting out, you’re sure to benefit from Sky’s wealth of knowledge on optimising email (and profits!)
This episode covers:

• The unexpected benefits of growing your email list
• What email format is working best right now
• Most time-efficient way busy parent-preneurs can leverage email marketing
• Tools, resources or lists you should check out!

About Sky
Meet Sky, an entrepreneurial force with a passion for email marketing that ignited in 2017. Boasting an impressive track record of 6 years in the email marketing industry, Sky has made it her mission to empower ecommerce businesses with more advanced email marketing.
Recognising the untapped power of email marketing and the widespread hesitation among smaller businesses, Sky developed a transformative Email Marketing Course. This step-by-step program is a culmination of expertise, aimed at empowering business owners with the skills to seamlessly integrate email marketing into their strategies.
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