How to Make Your Offer Essential (Not Expendable) in a Downturn

Make Marketing Suck Less for Expertise-Driven Solo Businesses

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18d ago 14:05

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Let’s play a quick game. I say a thing, and you tell me if it’s:

Essential
A Treat
Postponable
Expendable

Toilet paper? Essential.

Fancy lip gloss? Treat.

A new couch when the old one still works? Postponable.

An app that teaches your cat to manifest abundance? …Expendable (sorry to my kitties cat…you manifest enough Churus).

Here’s the rebel truth:

Your clients are playing this exact same game with your offer.

Right now. Whether they realize it or not.

And if you land in the wrong bucket, guess what? They’re not buying.

So let’s talk about how to make your offer feel like a must-have, not a maybe someday—especially in a shaky economy where “nice to have” just doesn’t cut it anymore.

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Full show notes and transcript are here.

439 episodes

#Public Speaking #Business #Marketing #Michelle Mazur #Self-Improvement #Dr. Michelle Mazur #Entrepreneur #Fooducate Podcasts #Health and Well-Being #Podcasting Education #Messages #Brand Messaging #Experts #Solo Business Owners