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Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Curse of Sloppy Messaging: Four Signs You're Afflicted
Manage episode 478426687 series 1303896
Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Here’s a strange but true fact: some businesses actually thrive during economic downturns. Weird, right?
But once I really sat with that, I realized it’s not because these businesses have some BS “recession-proof” product. Nope. They’re thriving because they’ve nailed one crucial thing:
They’ve positioned what they do as essential, not optional.
And that’s exactly what I want to help you do too.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
442 episodes
The Curse of Sloppy Messaging: Four Signs You're Afflicted
Make Marketing Suck Less for Expertise-Driven Solo Businesses
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Manage episode 478426687 series 1303896
Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Here’s a strange but true fact: some businesses actually thrive during economic downturns. Weird, right?
But once I really sat with that, I realized it’s not because these businesses have some BS “recession-proof” product. Nope. They’re thriving because they’ve nailed one crucial thing:
They’ve positioned what they do as essential, not optional.
And that’s exactly what I want to help you do too.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
442 episodes
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Similar to Make Marketing Suck Less for Expertise-Driven Solo Businesses
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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…
continue reading
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continue reading
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