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Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Anti-Cringe Guide to Selling Your Expertise
Manage episode 467239967 series 1303896
Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You've grown your audience.
You've nurtured and engaged them by building a case for why they should work with you.
You've helped them diagnose what problem they're actually having.
And now it's time for the moment. You know, the one where you have to transition from being helpful to actually inviting people to work with you, and that's when shit gets weird.
We are tackling the O in the GEO framework, the Offer phase. Because, let's face it, this is where most of us start squirming in our seats. But it doesn't have to be this way.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
442 episodes
The Anti-Cringe Guide to Selling Your Expertise
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Share
Manage episode 467239967 series 1303896
Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You've grown your audience.
You've nurtured and engaged them by building a case for why they should work with you.
You've helped them diagnose what problem they're actually having.
And now it's time for the moment. You know, the one where you have to transition from being helpful to actually inviting people to work with you, and that's when shit gets weird.
We are tackling the O in the GEO framework, the Offer phase. Because, let's face it, this is where most of us start squirming in our seats. But it doesn't have to be this way.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
442 episodes
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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