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Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Screw Being 'Less Expert'—Unabashedly Market Your Smarts
Manage episode 468380261 series 1303896
Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Here's what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you're not curious enough.
You're preyed upon by unscrupulous business owners because you are curious.
You love learning. So when you see that shiny new marketing program, you're tempted to buy it because surely you need to learn more about marketing, right?
You're not an expert in marketing and learning will get you there.
But what if that wasn't true?
What if you don't need to learn anything more about marketing?
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
442 episodes
Screw Being 'Less Expert'—Unabashedly Market Your Smarts
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Share
Manage episode 468380261 series 1303896
Content provided by Michelle Mazur and Dr. Michelle Mazur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Mazur and Dr. Michelle Mazur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Here's what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you're not curious enough.
You're preyed upon by unscrupulous business owners because you are curious.
You love learning. So when you see that shiny new marketing program, you're tempted to buy it because surely you need to learn more about marketing, right?
You're not an expert in marketing and learning will get you there.
But what if that wasn't true?
What if you don't need to learn anything more about marketing?
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
442 episodes
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Similar to Make Marketing Suck Less for Expertise-Driven Solo Businesses
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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